Airbnb Unveils Smurfs Mushroom House Experience in Belgian Forest
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In a whimsical collaboration with Paramount Animation, Airbnb has brought the enchanting world of the Smurfs to life in a magical Belgian forest. Guests are invited to experience a day in the shoes of the iconic blue creatures, complete with a range of fantastical activities and delights.

The brainchild of Nicolas Tytgat, the grandson of The Smurfs creator, Peyo, this unique four-hour experience offers guests the chance to immerse themselves in the charming universe of the Smurfs. The highlight of the adventure is a visit to Papa Smurf’s mushroom house, a storybook-style dwelling replete with a brick chimney and delightful touches that transport visitors to the heart of the beloved franchise.
Inside the mushroom house, guests are greeted with a hat-making station, where the iconic white hats of the Smurfs await customization. From felt stars to mushrooms and flowers, visitors can add their personal flair to these signature headpieces, making the experience truly their own.
But the excitement doesn’t end there. Outside, guests can explore the secrets of the mystical forest, try their hand at woodland archery, and even pick up a few dance moves from a Smurf-trained choreographer on the open-air forest stage. The day wouldn’t be complete without indulging in a Smurf-style picnic, featuring refreshing Smurfberry drinks and delectable sky-blue Smurfberry ice cream.
Nicolas Tytgat shared his enthusiasm for bringing his grandfather’s legacy to life through this immersive experience, stating, “I’m proud to carry on Peyo’s legacy by bringing the Smurfs’ blue magic to life through media, events, and cultural projects in Belgium and around the world.”
Bookings for this whimsical adventure open on July 16 at 12 p.m. EST, with Airbnb offering two free sessions for families of up to four on August 9. The enchanted forests of Annevoie, Belgium, located near Brussels, serve as the backdrop for this unforgettable journey into the world of the Smurfs.
Moreover, this collaboration comes ahead of the global release of the upcoming Smurfs movie on July 18, featuring a star-studded cast that includes Rihanna as Smurfette, along with James Corden, Nick Offerman, Daniel Levy, and other talented actors. Fans can also anticipate new music from Rihanna for the film’s soundtrack.
This initiative adds to Airbnb’s track record of partnering with film studios to provide guests with immersive experiences inspired by their favorite movies. From Gladiator II to Beetlejuice, the platform continues to offer fans the opportunity to step inside the worlds of iconic films and live out their cinematic fantasies.
With the Smurfs Mushroom House experience, Airbnb invites guests of all ages to embark on a magical journey into the enchanting realm of the Smurfs, promising a day filled with wonder, creativity, and plenty of blue magic.
