Santa Fe, New Mexico, has soared to the top of the list as the best domestic destination in the U.S., according to the prestigious Travel + Leisure magazine’s 2025 World’s Best Awards. This marks a significant shift, as Santa Fe dethrones Charleston, South Carolina, which held the coveted title for 12 consecutive years since 2013. The charming coastal city of Charleston has now been pushed down to the fourth spot. The readers of Travel + Leisure, known for their discerning taste in travel, have spoken, and Santa Fe is now hailed as the top U.S. city for its unparalleled allure and unique offerings.
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Boasting a vibrant art scene, an abundance of outdoor activities, and over 300 days of sunshine annually, Santa Fe has captured the hearts of travellers with its enchanting appeal. Visitors are enamoured by the city’s multi-layered experiences, with each trip proving to be more captivating than the last. From innovative New Mexican cuisine to the breathtaking natural landscapes, Santa Fe has captivated tourists from far and wide. The melding of urban markets and art galleries against the backdrop of the picturesque Sangre de Cristo mountain ranges creates a perfect setting for a getaway.
The allure of Santa Fe extends beyond its scenic beauty, drawing in celebrities like Val Kilmer, Gene Hackman, and George R. R. Martin, known for his immensely popular “Game of Thrones” series. The city’s deep-rooted culture continues to fascinate and attract notable figures, further solidifying Santa Fe’s reputation as a cultural hub. As Travel + Leisure editor-in-chief Jacqui Gifford aptly puts it, Santa Fe epitomises the kind of depth, character, and sense of place that modern travellers are seeking in their quest for transformative experiences.
With Santa Fe’s long-standing presence in Travel + Leisure’s top 10 cities for the past two decades, its ascension to the coveted number one spot comes as a well-deserved recognition. The Southwest gem has not only captured the hearts of domestic travellers but has also made its mark on the global stage by securing the 19th position in the top 25 cities worldwide. This demonstrates Santa Fe’s universal appeal and charm that transcends geographical boundaries, making it a must-visit destination for discerning travellers.
The travel landscape is ever-evolving, and this year’s World’s Best Awards reflect the shifting preferences of travellers towards destinations with unique identities and rich cultural experiences. From the high deserts of Santa Fe to the serene Greek islands, tourists are seeking authenticity and a strong sense of place in their adventures. As travellers continue to seek out immersive and unforgettable experiences, destinations like Santa Fe are well-poised to meet and exceed these expectations, offering a rich tapestry of history, art, and natural beauty.
In a nod to the city’s enduring charm and timeless appeal, Santa Fe’s triumph as the best U.S. destination is a testament to its ability to capture the hearts and imaginations of travellers. As the world of travel continues to evolve and adapt to changing trends, Santa Fe stands out as a shining example of a destination that has managed to retain its essence while offering something new and exciting with each visit. Whether it’s the vibrant art scene, the culinary delights, or the breathtaking landscapes, Santa Fe continues to enchant and inspire all who have the privilege of experiencing its magic.