Jonathan Bailey Takes on Role as the Fresh Face of Martini, Encouraging All to Embrace a Life ‘Off the Script’
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Celebrated actor Jonathan Bailey has been crowned as the new ambassador for Martini, extending an open invitation to individuals worldwide to live life ‘Off the Script’. The Bridgerton star, who is basking in the success of his recent performance in the play Richard II, is currently gearing up for the release of the much-anticipated film “Jurassic World: Rebirth”, hitting theatres on July 2.
Having wowed audiences with his role as Fiero in 2024’s Wicked, sharing the stage with Cynthia Erivo and Ariana Grande, Bailey’s calendar is jam-packed with exciting projects. Now, in a thrilling development, the 37-year-old British actor has been chosen as the face of Martini, a title that perfectly aligns with his love for the signature Italian aperitif.
During a scenic backdrop in Santa Cesarea Terme, Puglia, where Bailey has been unwinding with loved ones, he graciously offered an exclusive interview to PEOPLE. Embracing the essence of the brand, Bailey shared, “It’s an honour to be the Martini man for 2025 this summer, where we’re inviting people to go ‘off script’ – to make different choices and create spontaneous moments.”
Reflecting on his deep-rooted connection with Italy, a country he frequents twice a year, Bailey expressed his affection for the culture and lifestyle it embodies. Recalling his recent post-play getaway with friends, he reminisced about cycling through picturesque locations, relishing delectable cuisine, and savouring Martini Bianco spritzers.
Describing the allure of Italy, Bailey rhapsodised about the elegance and sophistication that encapsulates the nation. He particularly extolled the Martini Spritz, labelling it as “an elegant party in a sip”. The campaign shoot in Paletzo proved to be a memorable experience for Bailey, with the serene setting and breathtaking vistas adding a cinematic quality to the visuals.
As a distinguished Italian vermouth and aperitivo brand synonymous with old-world charm and the Golden Age of Hollywood, Martini’s selection of Bailey as their spokesperson reinforces their commitment to timeless sophistication. Bailey, in turn, expressed his delight at being associated with a brand that seamlessly merges class and style across generations.
In a nod to the brand’s versatility, Bailey highlighted the allure of a well-crafted Martini Spritz, transcending occasions from elegant soirées in tailored suits to carefree moments spent by the sea. According to Bailey, the Spritz embodies the essence of a vibrant summer night, complimenting any backdrop with its refreshing taste and effervescent charm.
Following a brief getaway, Bailey shared his enthusiasm for reconnecting with loved ones and immersing himself in cultural experiences back home. Expressing his excitement for upcoming cinematic releases, including the highly anticipated Jurassic World: Rebirth, Bailey anticipates the film’s impact, lauding it as a tribute to the wonder and nostalgia of classic thrillers.
As the latest addition to the beloved Jurassic franchise, Bailey’s portrayal in Jurassic World: Rebirth promises to evoke a sense of awe and excitement among audiences, paying homage to iconic films that have shaped cinematic history. Bailey’s reflections on the film’s thematic resonance underscore its universal appeal, transcending generational boundaries to captivate viewers of all ages.
Scheduled for release on July 2, Jurassic World: Rebirth is poised to be a blockbuster hit, drawing on Bailey’s exceptional talent and magnetic on-screen presence. With an array of projects on the horizon, Bailey’s meteoric rise in the entertainment industry shows no signs of slowing down, reflecting his unwavering commitment to delivering exceptional performances that resonate with audiences worldwide.