Ilona Maher exudes confidence in everything she does, whether it’s dominating the rugby field, dazzling on ‘Dancing with the Stars,’ or strutting down the runway in a swimsuit. But what exactly fuels her unwavering self-assurance? In an exclusive interview with PEOPLE, the 28-year-old Olympian reveals that her confidence stems from a combination of factors, starting with her daily routine.
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For Maher, staying active is key to feeling empowered. She emphasises the importance of moving her body and pushing its limits, even if it means waking up early for a workout. As she puts it, “It’s important to see what your body’s capable of — and to enjoy it. Have the drink, have the appetizer or whatever it is. Have a hot girl summer.”
In addition to staying fit, Maher points out that what she wears also plays a significant role in boosting her confidence. She emphasises the importance of donning outfits that make her feel empowered and authentic. The athlete believes that fashion can be a powerful tool in expressing one’s true self.

When asked for her top tip on confidence, Maher’s answer goes beyond external appearances. She stresses the importance of surrounding oneself with supportive and positive people. Community is a cornerstone of Maher’s life, which is why she partnered with TJ Maxx for their You Sponsored program, aimed at uplifting and empowering women to embrace their true selves.
TJ Maxx’s initiative, which spotlights everyday women through custom sponsorships, resonated with Maher’s values of authenticity and empowerment. As one of the co-sponsors alongside other influential figures, Maher is committed to working with the True Originals selected by the program to help them achieve their dreams and amplify their visibility.
Maher’s infectious personality and genuine commitment to empowering others shine through in her interactions, whether it’s advocating for body positivity or bonding with her younger fans. She credits her strong sense of self to the incredible women in her life, including her sisters, mother, aunt, teammates, and coaches, who have all played a significant role in shaping her confidence.
The athlete’s partnership with TJ Maxx not only aligns with her personal values but also reflects her genuine enthusiasm for the brand. Maher expresses excitement about collaborating with a retailer that celebrates individuality and authenticity, values that she holds dear. She describes herself as a ‘Maxxinista’ and values the opportunity to work with a brand that encourages people to be themselves unapologetically.
Overall, Ilona Maher’s journey to confidence serves as an inspiration to women everywhere. By embracing her unique strengths, staying true to herself, and prioritising genuine connections, Maher epitomises what it means to be a true original. Her partnership with TJ Maxx’s You Sponsored program signifies her commitment to uplifting and empowering others to embrace their authenticity and pursue their dreams.
