Cheez-It and Wendy’s collaboration unveils a new flavour inspired by a fan-favourite menu item. The limited-edition snack blends the crunch of a Cheez-It cracker with the savoury taste of the Baconator burger, creating a unique and tasty experience for consumers. This exciting partnership is set to launch in stores in July, offering customers a convenient way to enjoy the flavours of Wendy’s iconic Baconator in a portable snack form.
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Wendy’s and Cheez-It have joined forces to introduce the Cheez-It x Wendy’s Baconator crackers, a delectable combination of cheesy goodness and bacon flavour. This innovative snack aims to capture the essence of the popular Baconator burger, known for its irresistible blend of beef and Applewood smoked bacon, in a convenient cracker form. According to a press release, Wendy’s sees this collaboration as a way to offer consumers a unique snacking experience that combines the best of both worlds.

The Cheez-It x Wendy’s Baconator crackers will be hitting shelves across the United Kingdom in July, providing snack enthusiasts with a new and exciting treat to enjoy. Additionally, customers can purchase a special bundle on CheezIt.com that includes a Wendy’s Frosty keychain tag, adding a fun and playful element to the snacking experience. To sweeten the deal, customers can use the code CHEEZBURGER to receive free shipping on their purchase.
By scanning the QR code on the back of the Cheez-It box, customers can unlock exclusive deals and experiences on the Wendy’s app, such as a $2 discount on a Baconator sandwich. This innovative approach not only enhances the snacking experience but also encourages customers to engage with the Wendy’s brand in a new and exciting way. With the convenience of enjoying Wendy’s flavours at home or on the go, this collaboration is sure to delight fans of both brands.
In addition to the Cheez-It x Wendy’s Baconator crackers, Wendy’s has also expanded its offerings to include signature burgers and double-smoked bacon in grocery stores. This move allows Wendy’s enthusiasts to recreate their favourite Wendy’s meals in the comfort of their own homes, further extending the reach of the beloved fast-food chain. Whether enjoying a Baconator at a Wendy’s restaurant or in the convenience of their kitchen, fans can now experience the taste of Wendy’s wherever they go.
The partnership between Cheez-It and Wendy’s comes at a time when consumers are looking for new and innovative snacking options. By combining the distinct flavours of the Baconator burger with the classic crunch of Cheez-It crackers, the collaboration taps into the nostalgia and love for these two beloved brands. With the launch of the Cheez-It x Wendy’s Baconator crackers, snack enthusiasts have a unique and delicious treat to look forward to, bringing together the best of Wendy’s and Cheez-It in one satisfying snack experience.
