BigXthaPlug recently shared his experience working with country music artist Jelly Roll, describing the collaboration as a unique and enriching experience. In an exclusive interview with PEOPLE at Governors Ball 2025, BigXthaPlug opened up about his highly anticipated new project and the success of his single “All the Way.”
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The chart-topping MC, known for his distinctive style and lyrical prowess, revealed that he typically refrains from including too many features on his releases. However, he expressed a different perspective when it came to his upcoming country-inspired project. BigXthaPlug, whose real name is Xavier Landum, discussed the excitement of working with collaborators such as Shaboozey and Jelly Roll.
During the interview, BigXthaPlug highlighted Jelly Roll as the ‘country version’ of himself, praising the artist for his uplifting nature and commitment to personal growth. He described Jelly Roll as someone who resonates with him deeply, making their collaboration a special and meaningful experience. Additionally, BigXthaPlug expressed enthusiasm for his partnership with Shaboozey, emphasizing the positive reception their previous collaboration received.
As he gears up for the release of his new project titled “I Hope You’re Happy,” BigXthaPlug hinted at the diverse lineup of collaborators featured on the album, a departure from his usual approach of minimal features. He acknowledged that fans would be pleasantly surprised by the artists contributing to the project, suggesting that his enjoyment in creating the album would be evident to listeners.
Since the success of his single “All the Way,” which debuted in the top 5 of the Billboard Hot 100, BigXthaPlug has been gaining recognition in the country music realm. His innovative approach to blending genres and creating a unique sound has been celebrated, culminating in him receiving the 2025 Innovator award at Billboard’s Country Power Players event. Reflecting on this achievement, BigXthaPlug expressed gratitude for the opportunity to explore and excel in a new musical territory.
The artist emphasised the significance of being recognised as an innovator in the country music scene, highlighting the creative freedom he has enjoyed in shaping his distinct sound. He credited his collaborative efforts with artists like Jelly Roll and Shaboozey for contributing to his growth and success in the industry. BigXthaPlug’s dedication to his craft and willingness to push boundaries have resonated with audiences, evident in the positive reception of his music.
As he prepares for the release of “I Hope You’re Happy,” BigXthaPlug remains optimistic about the impact his music will have on listeners. With a newfound appreciation for country music and a fresh perspective on collaboration, the artist is poised to make a significant mark in the industry. His upcoming project promises to showcase his versatility and creativity, further solidifying his position as a rising star in the music world.
In conclusion, BigXthaPlug’s journey with Jelly Roll and Shaboozey exemplifies his commitment to artistic exploration and boundary-breaking creativity. As he continues to evolve as an artist, his collaborations and musical ventures serve as testaments to his passion for pushing artistic boundaries and creating music that resonates with audiences across genres.