Justin Bieber’s Excitement Over Hailey’s $1 Billion Rhode Acquisiton
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Published on May 29, 2025 by [Your Name]
Justin Bieber is full of pride and excitement for his wife, Hailey Bieber, following the acquisition of her beauty brand, rhode, by e.l.f. cosmetics for a whopping $1 billion, as announced by Hailey on Wednesday, May 28. The 28-year-old entrepreneur made the bold move, and a close source shared exclusive insights with PEOPLE regarding the sentiments of the 31-year-old music sensation.

According to the insider, Justin is “beyond proud” of Hailey’s achievement, acknowledging the dedication and hard work she has poured into developing rhode since its inception. The source revealed that Hailey has always been wholeheartedly committed to building the brand, and her husband recognises the immense effort she has invested. Supporting her through every stage, Justin stands firmly by her side as she ventures into this significant milestone in her career.

Hailey’s Instagram post served as the platform to publicise the monumental business decision. In her statement, she expressed her elation and readiness to embark on the next phase of growth for rhode under the guidance of e.l.f. Beauty. The strategic partnership aims to expand the brand’s reach globally, aligning with her vision of bringing rhode to diverse markets and audiences. Hailey’s position as Chief Creative Officer and Head of Innovation of rhode, alongside her role as a strategic advisor to e.l.f. Beauty, reflects her strategic involvement in shaping the future of the brand.
Justin shared Hailey’s Instagram announcement on his own profile, indicating his support and celebration of her success. While refraining from adding comments of his own, his gesture of sharing the post speaks volumes about the solidarity and pride he feels towards his wife’s accomplishments. The couple’s public display of support and admiration for each other reinforces the strength of their bond and mutual encouragement in their respective endeavours.
In a recent interview with Allure, Hailey reflected on the surreal nature of realising her dreams through the acquisition deal. She humbly acknowledged the unforeseen timing of the partnership with e.l.f. Beauty, emphasising the significance of seeing her goals materialise at such a pivotal moment. Choosing to collaborate with the e.l.f. team was a deliberate choice for Hailey, who values the alignment of values and visions in a partnership, stressing the importance of positive energy and harmony in such collaborations.
As Hailey embarks on this new chapter in her professional journey, she remains grateful for the unwavering support of her rhode team and loyal community. The assurance of continued growth and innovation fuels her passion for advancing the brand further. Justin’s unwavering encouragement and enthusiasm continue to bolster Hailey’s spirit as she embraces the challenges and opportunities that lie ahead. The power couple’s dynamic is a testament to their shared values and mutual respect for each other’s accomplishments.
In conclusion, the Bieber duo’s unwavering support and celebration of each other’s successes exemplify a partnership built on respect, love, and admiration. Hailey’s groundbreaking achievement with the acquisition of rhode is a testament to her entrepreneurial spirit and dedication to her craft. With Justin by her side, Hailey embarks on this new chapter with confidence and determination, ready to conquer new horizons in the beauty industry. The couple’s journey serves as an inspiration to many aspiring entrepreneurs and creatives, demonstrating the power of unity and support in achieving shared dreams and goals.
