Hailey Bieber has reason to celebrate as her beauty brand, rhode, is set to be acquired by e.l.f. Beauty in a whopping $1 billion deal. The news of this lucrative acquisition was officially announced on May 28, marking a significant milestone for the 28-year-old rhode founder. Sources close to Bieber revealed to PEOPLE that the deal presented itself to her, eliminating the need to actively seek out a buyer. According to the insider, Bieber is thrilled about this new chapter and sees it as a testament to the progress and potential of the rhode brand. The collaboration with e.l.f. Beauty is expected to propel rhode to new heights with the resources and support the global company brings to the table.
:max_bytes(150000):strip_icc():format(jpeg)/hailey-bieber-tout-052925-3f6641a9f75041d39a6e6da33f643fa2.jpg)
Following the announcement, Hailey Bieber was spotted out and about in Los Angeles, dressed to impress in a sleek black strapless mini dress by Saint Laurent by Anthony Vaccarello. Paired with black slingback pumps and stylish black sunglasses, Bieber exuded confidence and style on her celebratory evening. The exclusive $1 billion deal includes Bieber retaining her position as rhode’s founder, in addition to assuming the roles of chief creative officer and head of innovation within the brand. This strategic move will see her overseeing creative direction, product innovation, and marketing while also serving as a key advisor to the combined companies.
In a heartfelt statement, Bieber expressed her excitement about the future of rhode under the wing of e.l.f. Beauty. She emphasised her vision of providing essential skincare and hybrid makeup for daily use and highlighted the opportunity the partnership presents to reach a broader community with innovative products on a global scale. Bieber credited her co-founders, Michael D. Ratner and Lauren Ratner, for their integral role in bringing her vision to fruition. The rhode brand, which initially debuted in 2022 with a skincare line, has since expanded its offerings to include makeup products while maintaining a focus on skincare as a cornerstone of its formulas.
In an interview with Allure, Bieber reflected on the journey of launching a brand, acknowledging the fulfilment of big dreams and goals with the acquisition by e.l.f. Beauty. She expressed gratitude for the support of her team and the importance of positive vibes in decision-making processes. The collaborative nature of this partnership signifies a new chapter for rhode and underscores Bieber’s commitment to excellence and innovation in the beauty industry. As the brand looks ahead to a promising future, fans and industry insiders alike eagerly anticipate the evolution of rhode under Bieber’s continued leadership and creative direction.
The milestone $1 billion deal, framed as a significant achievement for both Bieber and the rhode brand, has generated widespread enthusiasm and support within the beauty community. Stay connected with the latest updates on this exciting collaboration and witness the transformation of rhode into a global powerhouse in skincare and makeup innovations. Hailey Bieber’s entrepreneurial spirit and dedication to quality and creativity are poised to leave an indelible mark on the beauty industry, shaping trends and setting new standards for beauty brands worldwide.