SoulCycle’s Unique Culture Revealed in New Podcast
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In a compelling new podcast, the inner workings of SoulCycle’s vibrant and intense culture have been brought to light, uncovering a world described as “incestuous, culty, wild, and fabulous.” The podcast, ‘Cult of Body & Soul,’ provides an exclusive insight into the rise of the fitness phenomenon that has captured the hearts and souls of many individuals.
SoulCycle, a high-intensity indoor cycling class, has been praised as an obsession, a cult, and even a form of therapy. The podcast explores the company’s origins and delves into the dramatic relationships between its founders. It also sheds light on how the instructors attained a status akin to that of cult figures, all while indulging in wild partying.
The exclusive trailer for the seven-part docuseries reveals that SoulCycle was not just a fitness class but a lifestyle, attracting celebrities, the wealthy, and the elite. Described as a blend of club culture, fitness, and self-help, SoulCycle became a hub for individuals seeking not only physical fitness but also a sense of community and belonging.
Former instructors share their experiences anonymously in the podcast, offering a glimpse into the all-consuming world of SoulCycle. Some reveal shocking details about their time within the studio walls, with one admitting to being a homewrecker, while another boasts about the adoration they received from the community, granting them the freedom to behave as they pleased.
The podcast also touches on the extravagant lifestyles led by some instructors, who would engage in excessive partying and substance abuse. One instructor recalls how younger colleagues would spend nights indulging in drugs and then show up for classes, fueled by stimulants, ready to cycle at an intense pace.
Created and produced by Jess Rothschild, the podcast delves into the dynamics between SoulCycle’s three co-founders – Ruth Zukerman, Julie Rice, and Elizabeth Cutler. As the business expanded and evolved, internal conflicts led to Zukerman’s departure from the company, yet SoulCycle’s popularity continued to soar.
Former instructors and insiders share their experiences, highlighting the intricate web of relationships, power dynamics, and the allure of the SoulCycle lifestyle. The podcast paints a vivid picture of a time that was both magical and tumultuous, reflecting on the highs and lows of a sensation that took the fitness world by storm.
‘Cult of Body & Soul’ promises to offer an unparalleled glimpse into the rise and fall of SoulCycle, capturing the essence of a cultural phenomenon that left an indelible mark on its followers. The first episode is set to air on Tuesday, May 27, inviting listeners to immerse themselves in the captivating world of SoulCycle and the captivating individuals who made it what it was.