A devoted man with Multiple Sclerosis went above and beyond to fulfil a dream for himself and his son, spending over $12,000 to be Gene Simmons’ roadie with his 13-year-old son. The KISS bassist and co-lead singer offered fans the exclusive opportunity to be his personal assistant and band roadie for a day at a hefty price. For Dwayne Rosado, a retired corrections sergeant, and his son Zach Rosado, this was a dream come true experience that they will cherish forever.
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Dwayne, who was diagnosed with Multiple Sclerosis a year and a half ago, purchased the extravagant package as a birthday gift for his son. The father-son duo had their special day with Gene Simmons at the Count Basie Center for the Arts in Red Bank, N.J. The 52-year-old Dwayne shared that he believes in living life to the fullest and wanted to create unforgettable memories with his son. Despite the high cost of the experience, he expressed that it was undeniably worth it, stating, “You only live once, and I want to experience life.”

During their day with Gene Simmons, the Rosados enjoyed a meal from a local Italian restaurant with the legendary rocker. They bonded over shared stories, such as Gene’s reminiscence about losing his virginity as a teenager. The father and son also had the opportunity to join Simmons on stage during the show and spend quality time with him in his dressing room after the performance. Dwayne expressed that despite the crowded venue, all he wanted to do was give Gene a hug, showcasing the emotional connection they formed.

The $12,495 price tag for the experience was justified in Dwayne’s eyes, as he believed that the memories made that day were priceless. Gene Simmons had offered fans various experiences through his official website, with “The Ultimate Gene Simmons Experience” being the most exclusive package. This package allowed fans to not only meet Simmons and his band but also actively participate in the behind-the-scenes activities of a concert day.
In an interview defending the high cost of the experience, Gene Simmons explained his reasoning behind offering such a unique opportunity to his fans. He emphasised the concept of supply and demand in the market, stating that people who have the desire to partake in such experiences should have the opportunity to do so. The intimate day spent with Gene Simmons left a lasting impact on the Rosado family, solidifying their place in “Kisstory.”
Despite the luxury price tag, the experience brought immense joy and fulfilment to Dwayne and his son. Their extraordinary day with Gene Simmons will be a memory they will treasure for a lifetime. The interaction and connection formed between the Rosados and Gene Simmons exemplify the power of music to bring people together and create unforgettable moments that transcend monetary value.
