20 AAPI-Owned Brands to Add to Your Shopping List for May and Beyond
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May 1, 2025
By Izzy Baskette
In celebration of Asian American Pacific Islander (AAPI) Heritage Month, it’s essential to recognise and support AAPI-owned brands. As a Chinese American shopping writer, I understand the significance of where and who we choose to purchase from. This month, and beyond, let’s make a conscious effort to invest in products from AAPI entrepreneurs, celebrating the rich history and culture they contribute to.
AAPI-owned brands offer a wide range of products, catering to various preferences and needs. From skincare essentials like lip balms and face masks to fashion items such as tote bags and sandals, there is something for everyone. Brands like Béis, Cadence, Our Place, and Sandy Liang offer quality products that reflect the diversity within the Asian American experience. By supporting these brands, you are not just buying products; you are investing in a community.
I have curated a list of 20 must-have products from AAPI-owned brands that are affordable and worth adding to your shopping list. Prices start at just $3, making it accessible for everyone to support these businesses. Here are some of my top picks:
1. JW Pei Carly Saddle Bag – $89
2. One/Size by Patrick Starrr On ‘Til Dawn Mattifying Waterproof Setting Spray – $32
3. Rael Beauty Collagen Facial Sheet Mask – $3
4. Emi Jay Big Effing Clip – $36
5. Pink Moon Over the Moon Gua Sha Duo – $85 (originally $95)
6. Hearth and Hand with Magnolia GE Profile Opal Nugget Ice Maker – $350 (originally $500)
7. Eadem LeChouchou Lip Softening Balm – $24
8. Béis The Summer Tote – $128
9. The Sill Fern Friends Duo – $119 (originally $158)
10. BonBonWhims Gold Chubby Heart Necklace – $74
One standout product is the JW Pei Carly Saddle Bag, priced at $89, offering a stylish and affordable option for those looking to stay on-trend. Additionally, the One/Size by Patrick Starrr On ‘Til Dawn Mattifying Waterproof Setting Spray for $32 is a makeup essential that promises a flawless finish even in challenging conditions.
For skincare enthusiasts, the Rael Beauty Collagen Facial Sheet Mask priced at $3 offers an affordable way to pamper your skin. The Emi Jay Big Effing Clip at $36 is a versatile hair accessory that combines style and function effortlessly. Lastly, the Pink Moon Over the Moon Gua Sha Duo at $85 (originally $95) provides a luxurious skincare experience with a rose quartz gua sha and facial oil.
Other AAPI-owned brands to explore include Sandy Liang with their Axew Jersey Midi Skirt at $195 and Azalea Wang’s Bayleaves Sandal for $49, both available at Nordstrom. For those in need of lifestyle products, Glasvin offers a set of Universal Wine Glasses for $79, perfect for entertaining guests.
As we continue to celebrate AAPI Heritage Month and beyond, let’s embrace the opportunity to support and uplift AAPI-owned brands. By incorporating these products into our daily lives, we not only enhance our own experiences but also contribute to the success and visibility of these talented entrepreneurs. Make a conscious choice to shop mindfully and empower AAPI businesses in the process.