Atlanta Falcons coach Jeff Ulbrich’s son, Jax, has recently found himself at the heart of a controversy that has caught the attention of the NFL. Jax, the son of the Atlanta Falcons defensive coordinator Jeff Ulbrich and Cristina Ulbrich, admitted to orchestrating a prank call to Shedeur Sanders during the 2025 NFL draft. Sanders, the son of Deion Sanders, was picked by the Cleveland Browns as the 144th overall pick in the draft. The prank call, made impersonating New Orleans Saints general manager Mickey Loomis, left Sanders bewildered as he received false information about his draft selection in a viral video.
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The incident unfolded when Jax stumbled upon Sanders’ draft contact details on an open iPad at his parents’ home. Using this information, he proceeded to make the prank call. The Atlanta Falcons later released a statement clarifying the situation and distancing Jeff Ulbrich from the incident. Jax took to Instagram on April 27 to apologise for his actions, acknowledging the mistake and expressing remorse for detracting from Sanders’ draft moment. Despite the apology, the NFL has initiated an investigation into the matter to determine how Sanders’ contact information was leaked.
Jax Ulbrich was born in 2004 and raised in both Georgia and New Jersey, following his father’s coaching career. He attends Berry College, studying business since 2023, and is known for his interests in golfing and lifting weights, with a fondness for the superhero Iron Man. Jax has two siblings, a brother named Jace, and a sister named Samantha. Jace, a talented athlete like his brother, is active in high school sports, showcasing the Ulbrich family’s sporting background.
Growing up in a sports-oriented household, Jax’s passion for football eventually blossomed after initially exploring various other sports like basketball and wrestling. His father, Jeff Ulbrich, a former NFL linebacker, proudly shares his children’s enthusiasm for athletics and attends their games whenever possible. Jax’s journey in football led him to captain his high school team and pursue the sport at a collegiate level, showcasing his dedication and skills on the field.
As the NFL investigates the prank call incident involving Shedeur Sanders, Jax’s actions have attracted significant attention. Despite causing a stir in the NFL community, Sanders has exhibited maturity and composure in response to the situation, labeling the prank as a ‘childish act’ while extending forgiveness to Jax. The Ulbrich family, including Jeff Ulbrich, remains entangled in the fallout of the incident, emphasizing the importance of integrity and sportsmanship in the world of professional football.
In conclusion, Jax Ulbrich’s involvement in the prank call to Shedeur Sanders during the 2025 NFL draft serves as a reminder of the repercussions of ill-conceived actions, even in a lighthearted context. The NFL’s scrutiny of the situation underscores the league’s commitment to upholding ethical standards and fair play among its members. While Jax has expressed regret for his behaviour, the incident sheds light on the responsibilities and expectations placed on individuals associated with the NFL, regardless of their familial connections within the industry.