Go Behind-the-Scenes with ERNEST and Snoop Dogg Riding in the ‘Snoop DeVille’ for ‘Gettin’ Gone’ Video (Exclusive)

Exclusive Look at ERNEST and Snoop Dogg’s Collaboration in ‘Gettin’ Gone’

When ERNEST and Snoop Dogg join forces, it’s a spectacle worth witnessing. The dynamic duo recently came together to drop “Gettin’ Gone,” a fusion of ERNEST’s Nashville roots and Snoop’s laid-back West Coast style. This cross-genre collaboration marks the debut release under ERNEST’s new DeVille Records label, distributed by Big Loud.

In an exclusive interview with PEOPLE, ERNEST shared his experience of blending Snoop into his world, highlighting the rapper’s inner country boy side, influenced by his Mississippi heritage. The magic of their partnership lies in seamlessly blending their unique musical styles, without straying too far from their respective lanes.

The genesis of the track began with ERNEST laying down the vocal foundation before meeting up with Snoop. A serendipitous encounter in Snoop’s green room led to the rapper instantly vibing with ERNEST’s new song, setting in motion a collaborative journey that culminated in a stellar record.

Despite initially envisioning “Gettin’ Gone” as a standalone project, ERNEST was pleasantly surprised when Snoop expressed eagerness to shoot a music video for the track together in Nashville. The idea of cruising around in a Coupe DeVille resonated with both artists, adding a nostalgic touch to the visuals.

The camaraderie between ERNEST and Snoop shines through not just in the music but also during the video shoot, where they attracted attention like two long-lost friends reuniting. For ERNEST, the experience was akin to being in the presence of a favourite uncle, with fans of all backgrounds recognising the iconic Snoop Dogg.

Snoop’s mentorship and validation of their collaboration underscored the significance of their partnership in breaking down genre barriers in a natural way. “Gettin’ Gone” embodies a southern charm that effortlessly marries their distinct sounds, offering a laid-back vibe perfect for lazy summer days.

With the release of “Gettin’ Gone” across major streaming platforms, ERNEST and Snoop Dogg’s musical synergy promises to resonate with fans across genres. This exclusive peek behind the scenes showcases the magic that can happen when two artists come together to create something truly special.