Michael Imperioli and Steve Schirripa, two iconic figures known for their roles in the popular series ‘The Sopranos’, are back in the limelight. In an exclusive clip shared by PEOPLE, the duo’s enduring association with the acclaimed show is vividly apparent in their latest collaborative project. The actors have teamed up with Sanpellegrino to promote their new beverage line, CIAO!, which draws inspiration from the vibrant and lively essence of Italy. This exciting partnership offers a glimpse into the real-life experiences of Imperioli and Schirripa as they navigate the challenges of shedding their ‘Sopranos’ personas.
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In a candid interview featured in the clip, Michael Imperioli, 59, expresses his enthusiasm for working alongside Steve Schirripa, 67, beyond their shared history on ‘The Sopranos’. The camaraderie between the two actors shines through as they discuss their various collaborations, including movies and podcasts. Imperioli highlights the joy of representing a product from Italy to both Italian-American and non-Italian American audiences in the United States. The seamless synergy between the actors is evident as they embark on this new venture with Sanpellegrino.

The clip for CIAO! showcases Imperioli and Schirripa arriving at a venue with crates of the sparkling water and a mission to share it with friends. However, their efforts are met with humorous challenges as people they encounter still associate them with their respective characters, Christopher Moltisanti and Bobby Baccalieri, from ‘The Sopranos’. Despite their best attempts to promote the beverages, they find themselves entrenched in their on-screen personas, much to the amusement of viewers.
Schirripa acknowledges the fans’ perceptions of them, acknowledging that the public often struggles to separate the actors from their iconic roles. The lighthearted approach taken in the clip mirrors the rapport shared between the two actors, offering a glimpse into their off-screen friendship and shared experiences. The humorous interactions captured in the promotional material provide a refreshing take on the constant mob connection that Imperioli and Schirripa encounter in their daily lives.
Both actors express their admiration for Sanpellegrino and its new CIAO! line, with Schirripa particularly enamoured by the varied flavours available. His personal favourite, Peach, stands out among the Lime, Cherry, and Blood Orange options. The clip transcends a mere promotional endeavour, offering audiences a glimpse into the enduring friendship and shared enthusiasm that Imperioli and Schirripa bring to the table.
As the duo navigates the challenges of shedding their ‘Sopranos’ associations, their authenticity shines through, resonating with fans who have long admired their work on the iconic series. The clip serves as a testament to their versatility as actors and their ability to inject humour and charm into every project they undertake. The collaboration with Sanpellegrino underscores their enduring appeal and cements their status as beloved figures in the entertainment industry.
In an industry often defined by typecasting and rigid expectations, Michael Imperioli and Steve Schirripa continue to defy conventions with their infectious energy and unwavering camaraderie. Their latest endeavour with Sanpellegrino serves as a delightful reminder of their talent and enduring legacy beyond the world of ‘The Sopranos’. As they embark on this new chapter, audiences can look forward to experiencing the dynamic chemistry and boundless creativity that have endeared them to fans worldwide.
