Cinemas Warn Against ‘Disruptive Behavior’ at “A Minecraft Movie” Screenings After Police Called Over Viral Reactions

Cinemas issue warning against disruptive behavior during showings of ‘The Minecraft Movie’

Audiences attending screenings of The Minecraft Movie have been cautioned by cinemas to refrain from engaging in disruptive behaviour following a social media trend where viewers loudly react to a specific scene in the film.

Instances captured on TikTok and other platforms show audiences from all over reciting, shouting, and even throwing popcorn when a character, portrayed by Jack Black, utters the phrase “chicken jockey”. In one viral video, police were seen escorting a group of children out of a theatre due to the commotion caused.

The film was released on April 4 and quickly gained popularity on social media for scenes that reference the widely-known 2011 video game that the movie is based on. Particularly, one scene where Jack Black’s character interacts with a zombie riding a chicken has sparked intense reactions and inspired a meme.

The scene featuring Black’s character, Steve, and Jason Momoa’s character, Garett Garrison, in a boxing ring, showcases a baby zombie riding a chicken – a rare occurrence in the Minecraft game. As the phrase “chicken jockey” had already become a popular meme prior to the film’s release, young viewers worldwide have taken to filming themselves and their peers reacting vocally to the line.

Videos on TikTok have surfaced showing audiences eagerly anticipating the scene, erupting into excitement once Black’s character delivers the iconic line. In one video, shared by @salesmenpod, viewers can be seen throwing popcorn, cheering, and even giving standing ovations. The clip ended with police reportedly escorting a group of children out of the theatre.

Various other instances of the “chicken jockey” meme circulating on social media platforms have amplified the hype surrounding The Minecraft Movie. Cinemas have now stepped in to urge moviegoers to maintain decorum during screenings and to refrain from engaging in disruptive behaviour influenced by social media trends.

In response to the escalating situation, cinemas like REEL cinema in Fareham, England, have stated that they will be monitoring screens more closely to ensure a pleasant viewing experience for all patrons. Any disruptive behaviour, including participation in TikTok trends during, before, or after a showing, will not be tolerated and may lead to removal from the premises or police intervention.

Similarly, Cineworld on Renfrew Street in Glasgow has addressed reports of excessive noise during screenings of The Minecraft Movie. Moviegoers are reminded to be considerate of others by refraining from making noise or using their phones during the film to avoid being ejected from the theatre.

The Minecraft Movie has achieved global success, with an opening gross of $301M worldwide, of which $144.1M is attributed to the international box office. Featuring a star-studded cast including Jack Black, Jason Momoa, Emma Myers, Danielle Brooks, Eugene Hansen, and Jennifer Coolidge, the film has captivated audiences globally.

The popularity of the film has sparked a conversation around the influence of social media trends on audience behaviour in cinemas. As viewers continue to engage with memes inspired by The Minecraft Movie, the film’s impact transcends the screen and extends into real-life interactions within theatres.

This cautionary tale serves as a reminder of the power of social media in shaping public discourse and behaviour, even in traditional spaces like cinemas. The intersection of digital culture and entertainment is constantly evolving, presenting new challenges and opportunities for filmmakers, theatres, and audiences alike.