Chipotle Announces $1 Million Giveaway in Buy-One-Get-One Burritos
:max_bytes(150000):strip_icc():format(jpeg)/burrito-bogo-032825-4e0dbda1a1d2446488fb6a99dfd5e5d7.jpg)
Chipotle, the beloved Mexican restaurant chain, is spreading joy to its customers by launching a special promotion to celebrate National Burrito Day on April 3. In an exciting announcement on Monday, March 31, Chipotle revealed that it is reintroducing the Burrito Vault challenge. This interactive online game requires participants to correctly guess a specific burrito order, including all the ingredients, to unlock valuable prizes. The game is scheduled to commence on March 31 at 9 a.m. ET and will conclude on April 2 at 11:59 p.m. ET. With a total prize value of approximately $1 million, eager players can participate by visiting UnlockBurritoDay.com.
During the promotion, Chipotle plans to distribute a total of 157,500 buy-one-get-one free entree codes, with 2,500 codes available per hour. To keep the game engaging, the code for accessing the Burrito Vault changes every hour. Lucky winners who accurately guess the Burrito Vault order will receive these coveted codes. Additionally, a select few will have the chance to win free burritos for a whole year. Even if all hourly rewards have been claimed, participants who correctly identify the burrito ingredients will be rewarded with 25 points in their Chipotle Rewards account once during the campaign.
Inspired by the popularity of word puzzles, Chipotle noted that the Burrito Vault game was played over two million times in 2024, with prizes being claimed in under 20 minutes. The restaurant chain expressed excitement about challenging its fans again this year to decode the order combinations, ingredient by ingredient, to access the vault. In addition to the Burrito Vault game, Chipotle is offering its Rewards members a special deal on National Burrito Day. Customers who order through Chipotle.com, Chipotle.ca, or the Chipotle app using the code DELIVER on April 3 will enjoy a delivery fee waiver.
Chipotle has a history of engaging promotions, such as their annual Halloween “Boorito” deal offering $6 entrees in the U.S. and select international locations. Last year, the company also showed love to hockey enthusiasts during the Stanley Cup playoffs by presenting a BOGO deal to patrons sporting their hockey jerseys. National Burrito Day isn’t just a celebration exclusive to Chipotle; many other Mexican eateries in the U.S. join in the fun with their own special promotions. Moe’s Southwest Grill, Baja Fresh, Qdoba, and Taco Bell are among the establishments known for offering enticing deals to mark the occasion.
In a bid to foster customer engagement and spread joy, Chipotle’s innovative Burrito Vault game promises an exciting opportunity for participants to win a variety of prizes, including free burritos for a year. By combining interactive gameplay with delicious food offerings, Chipotle continues to captivate its loyal fan base and attract new customers. Stay tuned for more updates on Chipotle’s National Burrito Day campaign, where tasty rewards await the lucky winners.