Meghan Markle’s Friends Reveal Exclusive Preview of Revamped Jam for As Ever
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Meghan Markle’s As Ever brand has garnered attention from her inner circle of friends, who recently shared a first look at the raspberry jam with a keepsake box. The Duchess of Sussex introduced a new collection of food products under her As Ever line, set to hit shelves in the U.S. this spring. Renaming her brand from American Riviera Orchard, Meghan explained to PEOPLE, “There are a ton of twists and turns — even with the name,” reflecting on the evolution of her entrepreneurial journey.
On March 26, Meghan’s friends, including celebrity hairstylist Ben Skervin, former Suits costar Abigail Spencer, and pal Heather Dorak, took to Instagram to showcase As Ever’s raspberry jam. Skervin, in a post featuring crumpets and the fruit spread, described it as an addictive treat, thanking Meghan for the delightful product. Similarly, Spencer and Dorak shared their admiration for the jam through Instagram Stories, expressing their love for the snack and tagging Meghan in their posts.
This promotion of Meghan’s As Ever collection comes after she sent samples of her viral jam to friends as the initial product under her lifestyle venture. The Duchess of Sussex, known for her love of jams, reassured fans that preserves would remain a core product alongside a new range of offerings. The As Ever line will encompass a variety of items from herbal teas to shortbread butter cookies, all embodying Meghan’s sophisticated brand and culinary taste.
In an exclusive interview with PEOPLE, Meghan discussed the challenges she faced in launching her brand, mentioning the twists and turns encountered along the way. Despite the scrutiny she has endured, Meghan views the experience as a journey of growth and learning. As the As Ever products prepare to hit the market this spring on asever.com in the U.S., Meghan appreciates the support she has received in navigating this new chapter of her entrepreneurial endeavours.
The Duchess of Sussex’s entrepreneurial spirit shines through as she expands her brand offerings beyond jams, embracing a wider array of products to share with her audience. With the As Ever collection set to debut alongside her Netflix series “With Love, Meghan,” Meghan’s talents and passion for creating a thoughtful lifestyle brand are on full display. This innovative approach to her business endeavours reflects Meghan’s commitment to offering high-quality products with a touch of elegance and charm.
As Meghan’s friends continue to applaud her As Ever collection, the anticipation builds for the official launch of these delectable and stylish products. With the raspberry jam as a focal point, Meghan’s brand is set to make a mark in the culinary world, catering to those with a taste for sophistication and quality. Stay tuned for more updates on Meghan Markle’s As Ever brand and the exciting range of offerings it brings to the market.