‘Holiday Touchdown: A Bills Love Story’ Set to Premiere on Hallmark Channel
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In exciting news for fans of heartwarming holiday films, a new original movie titled ‘Holiday Touchdown: A Bills Love Story’ is set to premiere during Hallmark Channel’s 16th annual Countdown to Christmas. The announcement was made by a collaboration between Hallmark Media, NFL, and Skydance Sports on Thursday, March 27.
Following the success of ‘Holiday Touchdown: A Chiefs Love Story’, the partners are continuing their fruitful collaboration with this new film, with production scheduled to commence later this year. Buffalo Bills safety Damar Hamlin shared the news in a video on social media, expressing his excitement for the upcoming movie.
The film will be entirely shot in and around Buffalo, New York, with iconic locations such as the Highmark Stadium, which is making its final appearance as the Bills’ home field in the upcoming 2025 NFL season, being featured prominently. Details about the cast and storyline are yet to be revealed but are eagerly anticipated by fans.
Darren Abbott, Chief Brand Officer at Hallmark, lauded the success of their partnership with the NFL and the Kansas City Chiefs, expressing delight at teaming up with the Bills for a movie that promises to embody the hallmark storytelling that fans love. Pete Guelli, Chief Operating Officer for the Buffalo Bills, also expressed pride in featuring the Bills brand and their passionate fan base in this project.
The collaboration between Hallmark and the NFL has been well-received by fans, with over 75% of Hallmark Channel viewers also tuning in to NFL football during the Countdown to Christmas event in 2024. The announcement of ‘Holiday Touchdown: A Bills Love Story’ has sparked enthusiasm and anticipation among viewers who are eagerly waiting for more details about the film.
Last year’s ‘Holiday Touchdown: A Chiefs Love Story’ followed a heartwarming storyline centered around Kansas City Chiefs fan Alana, played by Hunter King, as she navigated love and family during the holiday season. The film was a hit with audiences and the upcoming ‘Bills Love Story’ is expected to continue the tradition of feel-good, festive entertainment.
As production gears up for the filming of ‘Holiday Touchdown: A Bills Love Story’, both fans of the Buffalo Bills and Hallmark Channel can look forward to a special movie that celebrates the spirit of the holiday season and the enduring love for football. With its unique blend of romance, family, and community, this movie is set to be a must-watch during the festive period.