Hailee Steinfeld Takes on a New Role as Wedding Officiant in Latest Campaign
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Actress and singer Hailee Steinfeld recently stepped into a unique role in Nexxus’ latest “Get Hy” campaign. In an exclusive interview with PEOPLE, Steinfeld shared her experience filming the campaign in Los Angeles and her love for the ’90s supermodel era.
The campaign showcases Steinfeld sporting a voluminous ’90s supermodel-inspired hairstyle, promoting Nexxus’ Hy-Volume collection. Encouraging people to “Get Hy” in various scenarios, Steinfeld even officiates a wedding in the ad, adding a touch of humor and playfulness to the campaign.
Steinfeld expressed her excitement about the campaign, particularly highlighting the Hy-Volume Collection’s use of Hyaluronic Tubing Technology to strengthen and plump hair strands. The actress also mentioned the products’ ability to battle humidity, ensuring long-lasting volume for any hairstyle.
Despite having long hair in the campaign, Steinfeld revealed that she had recently experimented with a shorter cut for her role in the upcoming film, “Sinners,” set in the 1930s. The actress found the change refreshing and essential for embodying her character in the movie.
In “Sinners,” Steinfeld portrays a vampire alongside co-star Michael B. Jordan, marking her return to the big screen after 2018’s “Bumblebee.” She described the experience as both challenging and exciting, emphasizing the importance of immersing herself in her character’s physicality through wardrobe, hair, and makeup.
Apart from her acting projects, Steinfeld also shared her creative outlet through her weekly newsletter, Beau Society. She expressed her ambition to explore various artistic ventures under the Beau Society umbrella and the joy of connecting with her audience on a deeper level.
Looking ahead, Steinfeld teased the possibility of growing out her short haircut while navigating the upcoming changes in her career. With a diverse range of projects on the horizon, including her newsletter and the release of “Sinners,” fans can anticipate more exciting ventures from the multi-talented star.
As Hailee Steinfeld continues to evolve in her career, her involvement in diverse projects and her commitment to engaging with her audience through unique collaborations like the Nexxus campaign highlight her versatility and creativity in the entertainment industry.