Step inside the e.l.f. x PEOPLE GRWM iHeartRadio Music Awards 2025 Pre-Party! The exclusive event took place at the Rosy Café at The Hollywood Roosevelt on March 17, setting the stage for a night of beauty, fun, and music. As the perfect pre-game to the highly anticipated awards ceremony, guests were treated to a host of exciting moments in a relaxed and glamorous setting.
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The evening kicked off with a unique lip gloss vending machine where guests could insert a coin and receive sour gummies shaped like lips, along with a surprise shade of the e.l.f. lip oil. The atmosphere was buzzing with excitement as attendees got their touch-ups and headed to the photo-worthy spots at the party. One highlight was the “lip reading” table where guests tried on a shade of e.l.f. lipstick, kissed a card, and received a fortune – a hit with guests like David Archuleta.
A permanent jewelry activation offered guests the chance to pick a chain in silver or gold with a charm, adding a touch of sparkle to their look for the night. Throughout the event, a DJ played music, including tracks from e.l.f.’s GRWM album, while guests savored delicious bites such as avocado toast, hot dogs, poke cups, and egg rolls. The vibe was electric as rising stars in the music industry mingled and got ready to hit the red carpet in style.
Before heading to the main event, several guests, including singer-songwriter Mariangela, stopped by the beauty station for a final makeup touch-up, ensuring they had a radiant red carpet glow. The e.l.f. x PEOPLE party served as the perfect prelude to the iHeartRadio Music Awards, offering guests a special experience before diving into the night’s celebrations of music’s biggest talents and performances. It was a night to remember, filled with glamour, music, and excitement.
The star-studded affair saw attendees channeling their inner rockstars and enjoying the unique offerings of the e.l.f. x PEOPLE GRWM party. From beauty touch-ups to fortune-telling lipsticks, guests indulged in a night of pampering and fun before stepping into the spotlight at the iHeartRadio Music Awards. The event was a true celebration of music, beauty, and talent, providing a glimpse into the world of Hollywood’s most glamorous events.
As guests made their way through the party, the air was filled with anticipation and excitement for the night ahead. With music, food, and beauty at the forefront, the e.l.f. x PEOPLE GRWM party set the stage for an unforgettable evening, showcasing the best of what the entertainment industry has to offer. From lip gloss vending machines to personalized jewelry activations, the event was a playground of luxury and style.
In the midst of music’s rising stars and industry disruptors, the e.l.f. x PEOPLE GRWM party was a standout event that captured the essence of Hollywood glamour. The night was a testament to the power of music, beauty, and creativity, bringing together artists, influencers, and guests for a one-of-a-kind experience. As the music industry continues to evolve, events like these serve as a reminder of the magic and excitement that music can bring to our lives.