Southwest Airlines Is Getting Rid of Another Beloved Perk — Here’s What’s Changing and When

Southwest Airlines to Make Significant Changes in 2025

Southwest Airlines, a beloved choice for many travellers, is set to make significant adjustments this year. The airline is parting ways with its long-standing complimentary checked bags service, a feature it has provided to customers since its establishment nearly sixty years ago. This alteration follows the recent announcement that Southwest would be discontinuing its open seating policy and transitioning to selling assigned seats later in 2025.

The decision to end the free checked bags service marks a notable shift for Southwest Airlines. While the official website still states that passengers are entitled to two complimentary checked bags, a news release on March 11, 2025, stated that starting from May 28, 2025, customers who are not part of the loyalty programme or travelling on a business class fare will have to pay for checked bags. The exact fees for checking bags on future flights have not been disclosed yet.

Southwest Airlines CEO, Bob Jordan, commented on the change, expressing the airline’s intentions to meet the evolving needs of customers, attract new segments, and maintain expected profitability levels. Despite the modifications, Rapid Rewards A-List Preferred Members and those travelling on business fares will continue to enjoy two complimentary checked bags. Additionally, A-List members, select customers, and Rapid Rewards Credit Cardmembers will receive varying baggage benefits.

In addition to the checked bags adjustment, Southwest Airlines announced in July 2024 that they would be phasing out their open seating policy. The research conducted by the airline revealed that a significant percentage of customers preferred assigned seating. Accordingly, assigned seats will go on sale in the latter half of 2025, with implementation scheduled for early 2026.

Southwest’s decision-making process has sparked discussions among passengers and aviation enthusiasts. While the changes aim to enhance customer experience, some individuals have expressed concerns over the implications, particularly regarding the beloved open seating model. Despite the mixed reactions, Southwest Airlines remains committed to adapting to the preferences of today’s travellers.

The transformation within Southwest Airlines reflects broader industry trends and the competitive landscape of the aviation sector. As travellers’ expectations continue to evolve, airlines must navigate a delicate balance between tradition and innovation to meet customer demands. Southwest’s strategic adjustments underscore the company’s commitment to remaining agile and responsive in an ever-changing market.

The recent developments at Southwest Airlines signal a new chapter for the carrier. With changes in its checked bags policy and seating arrangements, the airline is poised to offer passengers a fresh travel experience. As the aviation industry continues to evolve in response to shifting consumer behaviours, airlines like Southwest are tasked with reimagining their services to stay relevant and competitive in the market.

In conclusion, Southwest Airlines’ decision to overhaul its checked bags policy and seating arrangements demonstrates the airline’s proactive approach to meeting the needs of modern travellers. While some may lament the loss of familiar perks, these changes signify Southwest’s commitment to adapting to industry trends and evolving customer preferences. Time will tell how these adjustments will impact the airline’s reputation and customer satisfaction levels in the long run.