Louis Vuitton Is Launching Your New Favorite Red Lipstick — and It’s So Taylor Swift-Coded

Louis Vuitton Unveils New Makeup Line Set for Fall 2025

Luxury fashion brand Louis Vuitton is set to make a significant foray into the beauty industry with the launch of its makeup line slated for Fall 2025. The new makeup category, named “La Beauté Louis Vuitton,” will be spearheaded by the iconic artist Dame Pat McGrath, who will take on the role of creative director. This exciting collaboration promises a diverse range of products, including 55 lipsticks, 10 lip balms, and eight eyeshadow quads in its inaugural collection. While specific details about the packaging remain undisclosed, McGrath hinted to Vogue that it will feature the brand’s iconic “LV” signature. Reports suggest that the formulation process for these products spanned a meticulous four-year period.

The partnership with Dame Pat McGrath marks a momentous move for Louis Vuitton, opening up a new chapter in the brand’s history. Drawing on McGrath’s extensive experience working behind the scenes at Louis Vuitton fashion shows for over two decades, she expressed her enthusiasm for her new pivotal role in the beauty launch. Her sentiments, shared in a press release, emphasised the blend of craftsmanship, creativity, and innovation that underpins the creation of La Beauté Louis Vuitton. Pietro Beccari, Louis Vuitton’s chairman and CEO, echoed this sentiment, describing the venture as a natural progression for the renowned fashion house. He highlighted the brand’s dedication to enhancing customers’ everyday experiences with a touch of luxury, all while honouring its legacy of creativity and innovation.

While further details regarding the makeup line are yet to be unveiled, speculation abounds about the possibility of a celebrity partnership to endorse the launch. Among potential collaborators, all eyes are on Taylor Swift, who has previously showcased her affinity for Louis Vuitton’s creations. From her striking Louis Vuitton ensemble at the 2016 Met Gala to her recent sport of Louis Vuitton attire at the Bills vs. Chiefs game in support of Travis Kelce, Swift’s association with the brand has been well-documented. Notably, Swift’s collaboration with McGrath on her “Bejeweled” music video makeup look further fuels speculation about her involvement in this new venture.

Louis Vuitton’s entry into the beauty arena marks a significant milestone, but it’s not the brand’s first foray into cosmetics. In the 1920s, the fashion house introduced powder compacts, brushes, and mirrors, establishing a foothold in the cosmetics realm. Historical artefacts, such as the Le Milano kit specially crafted for French opera singer Marthe Chenal and a toiletry case created for Polish composer Jan Paderewski, highlight the brand’s legacy in beauty. Louis Vuitton expanded its portfolio to include fragrances in 2016, further cementing its presence in the beauty industry. Alongside her role at Louis Vuitton, Dame Pat McGrath is the founder of Pat McGrath Labs, renowned for its innovative beauty products. Notably, McGrath’s Skin Fetish: Glass 001 Artistry Mask gained viral attention for its unique formulation inspired by her acclaimed work with Maison Margiela.

As the beauty world eagerly awaits the launch of La Beauté Louis Vuitton, the industry is abuzz with anticipation over the transformative impact it may have. Louis Vuitton’s strategic expansion into beauty signals a bold step towards diversification and innovation, aligning with the brand’s ethos of timeless elegance and creativity. With Dame Pat McGrath at the helm, the fusion of artistry, luxury, and innovation is set to redefine standards in the beauty landscape, promising a unique blend of creativity and craftsmanship for discerning beauty enthusiasts worldwide.