Winona Ryder and Iman have been revealed as the glamorous stars of Pandora’s latest jewellery campaign, ‘Be Love’. The iconic actresses exude elegance and sophistication as they showcase Pandora’s exquisite pieces in a series of stunning portraits captured by renowned photographers Fabien Baron and Craig McDean. Joining them in this campaign are models Ugbad Abdi, Mica Arganaraz, Vittoria Ceretti, He Cong, Elisabetta Dessy, and Karen Elson, adding to the aura of prestige surrounding the brand.
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The campaign is not just about showcasing beautiful jewellery but also about celebrating the power of love, which is at the core of Pandora’s ethos. The partnership with UNICEF is highlighted through the introduction of a new charm designed in collaboration with the organisation. This charm pays tribute to womanhood and serves as a symbol of empowerment for young girls around the world, as part of Pandora and UNICEF’s ongoing efforts to create a brighter future through education and opportunities.
Iman, at 69, exudes timeless grace and sophistication in the campaign, adorned in layers of gold-plated bangles, hoop earrings, and sculptural rings. On the other hand, Winona Ryder, aged 53, showcases her signature style by mixing metals and layering Pandora’s iconic charms, including the bestselling Be Love Engravable Heart Charm. The portraits capture the essence of each woman’s personal style and connection to the jewellery they wear.
In a behind-the-scenes clip shared exclusively with PEOPLE, Winona Ryder recounts a poignant childhood memory that sparked her love for film. She nostalgically recalls how her mother, a former projectionist, would screen films in a barn on their countryside property, igniting a deep passion for cinema within her at a young age. This personal story adds a touch of intimacy and nostalgia to the campaign, showcasing the depth of emotion and sentiment behind the jewellery.
The ‘Be Love’ campaign by Pandora is a tribute to the different ways love can enrich our lives, whether through meaningful gifts, charitable collaborations, or embracing sustainable practices like Lab-Grown Diamonds. It aims to inspire individuals to embrace love in all its forms and cherish the moments that bring joy and connection. The campaign follows in the footsteps of previous ‘Be Love’ campaigns that featured notable personalities like Chloe and Halle Bailey, Selma Blair, and Pamela Anderson with her sons.
The enchanting allure of Pandora’s jewellery is beautifully captured in the campaign, with Winona Ryder and Iman embodying the essence of sophistication and elegance. Their partnership with UNICEF adds a dimension of altruism and social responsibility to the brand, making it not just a symbol of luxury but also a force for positive change in the world. As we embark on a journey of celebrating love and empowerment, Pandora’s ‘Be Love’ campaign serves as a reminder of the transformative power of both jewellery and human connection.