The PEOPLE Shopping Team’s February Finds Unveiled
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The PEOPLE Shopping Team is always on the lookout for affordable and effective products to try out, and February was no exception. We’ve tested a plethora of items, from a “magical” heel balm to a skin-plumping face cream, all under $70. These gems have wowed us, and we are excited to share our top picks with you.

Flexitol Heel Balm, priced at $9 (originally $14) on Amazon, caught our attention for its ability to combat dry skin on the heels, leaving them noticeably softer in a short amount of time. Associate Editorial Shopping Director, Jennifer Maldonado, raves about its magical effects, making it a must-have in her beauty routine.

For those dealing with thinning hair, Kate Blanc Cosmetics Castor Oil at $10 on Amazon is a game-changer. Shopping writer Toni Sutton swears by this oil, noting that not only did it promote hair growth on her scalp, but it also enhanced the thickness of her eyebrows after regular use.
Ilia Beauty Barrier Build Skin Protectant Cream, priced at $64 on iliabeauty.com, is a much-needed product for deep moisturization. Celebrity shopping writer Alyssa Grabinski praises its plumping effects, claiming that her skin has never felt more hydrated and nourished since incorporating this cream into her daily routine.
Lumineux Teeth Whitening Mouthwash, available for $16 (originally $22) on Amazon, has become a favorite among our team members for its gentle yet effective whitening properties. Shopping editor Madison Yauger appreciates the brightening results without causing any sensitivity, making it a standout product in her oral care regimen.
Saltair Multi-Lipid Body Butter, priced at $20 on Amazon, has won over shopping writer Clara McMahon with its rich and fast-absorbing formula. The Santal Bloom butter not only leaves her skin feeling incredibly soft but also boasts a captivating scent that lingers all day.
Wild West Village by Lola Kirke, originally $29 but now $25 on Amazon, is a literary gem that shopping director Laura Gurfein couldn’t resist. This collection of essays has captured her attention with its unfiltered storytelling, providing a delightful read that immerses her in the world of the author’s New York City upbringing.
Wild Cosmetics Refillable Deodorant at $17, available at Target, has solved shopping writer Nicol Natale’s quest for a reliable natural deodorant. She applauds its nature-inspired scents and refillable case design, making it a sustainable and effective choice for everyday use.
Tracie Martyn Absolute Purity Toner, priced at $65 on traciemartyn.com, has converted senior shopping writer Averi Baudler into a toner enthusiast. The lavender-infused scent and immediate brightening effects have elevated her skincare routine, delivering a mini facial experience with every use.
In conclusion, the PEOPLE Shopping Team’s February favorites encompass a diverse range of beauty and wellness products that have exceeded our expectations. From transformative hair oils to indulgent body butters, these under-$70 treasures have solidified their spots in our daily regimens. Whether you’re in need of a skincare savior or a refreshing oral care solution, these tried-and-tested products offer quality and affordability, making them accessible to all beauty enthusiasts.
