Eve Hewson Stars in Exclusive Calvin Klein Shapewear Campaign
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Actress Eve Hewson, aged 33, has recently collaborated with Calvin Klein to present an innovative new line. In a groundbreaking move for the brand, Hewson is the face of the new Calvin Klein Shapewear campaign, marking their debut in this category. The campaign showcases a range of pieces designed at four different compression levels, such as thongs, briefs, shorts, bodysuits, leggings, and slips. These pieces aim to offer both style and all-day support.

The press release for Calvin Klein Shapewear describes the various compression levels available. The range begins with Second Skin Smoothing, the lightest option made with “weightless microfiber” for a barely-there look. The next level, Stay Put Mesh, offers smooth compression that stays in place, followed by Stay Put Stretch for firm compression and body-defining comfort. Lastly, Secure Sculpt features extra-firm compression for body-sculpting performance.
A video exclusive to PEOPLE, directed and shot by Charlotte Wales, features Hewson showcasing the shapewear pieces in a variety of alluring ensembles. The video captures Hewson in a black lace one-piece, a sheer lace bra, and other high-fashion looks such as an oversize gray coat and a black blazer. Hewson joins a distinguished list of celebrities who have previously fronted campaigns for Calvin Klein, including Brandon Flynn, Hailey Bieber, and Kendall Jenner. Previous campaigns have featured Greta Lee and Jeremy Allen White, among others.
The iconic brand recently made a significant return to the spotlight during New York Fashion Week, with Jenner gracing the runway and Calvin Klein himself attending the show. The show saw the presence of celebrities such as Hewson, Bad Bunny, Christy Turlington, and Alexander Skarsgard. Calvin Klein’s campaigns continue to set trends and captivate audiences, showcasing a fusion of high fashion and wearable comfort.
Hewson’s collaboration with Calvin Klein marks an exciting new chapter for the brand, as they venture into the world of shapewear with a focus on both style and functionality. The campaign not only highlights the versatility of the shapewear pieces but also celebrates individuality and self-expression. With Hewson’s captivating presence, the campaign embodies the essence of Calvin Klein’s signature blend of sophistication and modernity.
Calvin Klein’s foray into shapewear with Eve Hewson at the forefront signifies a bold step towards inclusivity and empowerment. The brand’s commitment to providing fashion-forward yet functional pieces resonates with consumers seeking both style and substance. As the campaign unfolds, it not only showcases Hewson’s striking beauty but also underscores Calvin Klein’s enduring legacy as a pioneer in the fashion industry.
