A Look at the Latest Makeup Trends in 2025
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The year 2025 has brought with it an array of exciting and fresh makeup trends that are taking the beauty world by storm. From glossy balms to rock and roll liners, there is something for everyone looking to up their makeup game this year. Let’s delve into the hottest makeup trends of 2025 and discover what’s in and what’s out right now.
One of the standout trends of 2025 is the rise of glossy balms. High-shine lips have become a sensation, popularised by social media platforms like TikTok. According to Alexandra McCormick, director of global artistry development at Hourglass Cosmetics, these glossy balms offer the moisturising properties of a traditional balm with a lacquer-like finish. Brands like LYS Beauty, Fenty Beauty, and Hourglass Cosmetics are leading the way with their glossy balm offerings.
Another trend making waves this year is the rock and roll liner look. This fully lined style is gaining popularity for its universal appeal and ease of application. All you need is a black pencil to achieve this chic and edgy look. Celebrities like Nicole Richie, Kerry Washington, and Gracie Abrams have been seen rocking this trend with their signature eye makeup looks.
On the nail front, the classic French manicure has received a modern update in 2025. The double-decker French manicure, as seen on Kelsea Ballerini, strikes the perfect balance between elegance and modernity. Nail artists are using innovative techniques and colour combinations to elevate this timeless manicure style.
Mocha mousse, named the colour of the year by Pantone, has dominated the beauty scene in 2025. This versatile shade lends itself to a range of makeup looks, from ’90s supermodel neutrals to modern clean-girl glam. Makeup artists recommend incorporating warm brown mascara to tie together a monochromatic mocha mousse look seamlessly.
As we embrace the latest makeup trends of 2025, it’s also essential to be aware of what’s on the way out. Romero Jennings, global director of makeup artistry at MAC Cosmetics, notes some key trends that are declining this season. The luminous glazed donut skin look is giving way to more polished and matte finishes. Heavy eye makeup is taking a back seat to soft washes of colour, reminiscent of the 1990s.
In conclusion, 2025 is shaping up to be a year of bold and innovative makeup trends. From glossy balms to rock and roll liners, there is no shortage of inspiration for those looking to experiment with their beauty routine. As we navigate the ever-changing landscape of makeup trends, it’s essential to stay open to new possibilities and embrace creativity in our beauty choices.