Meghan Markle, the Duchess of Sussex, has unveiled a new brand logo for her lifestyle venture, As Ever, which is brimming with hidden meanings and symbols. The logo showcases a palm tree flanked by two hummingbirds and serves as the focal point on the As Ever website. This rebrand comes after Meghan’s initial venture under the name American Riviera Orchard. The elegant design is not just visually appealing but also holds deep significance for Meghan and her family.
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The palm tree featured in the logo symbolizes Santa Barbara, where Meghan resides with her husband Prince Harry and their children, Prince Archie and Princess Lilibet. Meanwhile, the hummingbirds have a special connection to Prince Harry’s memoir, Spare, where he reflects on the visit of a hummingbird to their home in Montecito as a symbol of spirits. This choice of symbols reflects the personal and meaningful aspects of Meghan and Harry’s life journey.
In a heartfelt moment captured in the docuseries Harry & Meghan, Prince Archie curiously questions his father about his interest in observing hummingbirds at their residence. This endearing interaction sheds light on the family’s appreciation for nature and the significance they attach to these delicate creatures. Meghan’s incorporation of these symbols in her brand logo adds a layer of personal touch and storytelling to her entrepreneurial venture.
Meghan shared a video on Instagram to announce the rebranding and explain the significance behind the name As Ever. She describes the brand as an extension of her former lifestyle blog, The Tig, focusing on her passions for cooking, crafting, and gardening. The name As Ever conveys a sense of continuity and nostalgia, reflecting Meghan’s long-standing love for these pursuits and her desire to share them with her audience.
The rebranding of Meghan’s lifestyle brand signifies a new chapter in her entrepreneurial journey, supported by her partnership with Netflix. This move opens up avenues for Meghan to introduce a range of products beyond fruit preserves, including makeup, pet food, and yoga mats, as hinted in her trademark applications. The unveiling of As Ever marks a significant milestone for Meghan as she continues to explore her creativity and passion for holistic living.
Meghan’s thoughtful approach to branding and storytelling through the logo and product offerings showcases her commitment to authenticity and connection with her audience. As Ever encapsulates Meghan’s enduring spirit and creativity, inviting her followers to join her on this exciting new venture. The incorporation of personal elements and symbols in her brand identity sets As Ever apart as a reflection of Meghan’s values and aspirations.
In an ever-evolving entrepreneurial landscape, Meghan’s rebranding strategy exemplifies the power of storytelling and authentic branding in engaging consumers. By infusing her personal experiences and beliefs into her brand, Meghan creates a unique narrative that resonates with her audience. As Ever represents a blend of tradition, innovation, and personal expression, embodying Meghan’s journey towards holistic living and creative exploration.
As Meghan navigates the world of entrepreneurship and brand building, her commitment to authenticity and meaningful storytelling sets a compelling example for aspiring entrepreneurs. The launch of As Ever not only marks a milestone in Meghan’s professional journey but also signifies a new chapter of creativity and growth. With her brand logo full of hidden meanings, Meghan invites her audience to embark on a meaningful and authentic lifestyle journey with As Ever.