Eiza González Takes on the Role of David Yurman’s New Global Ambassador
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Eiza González, the versatile actress known for her roles in popular films such as “Baby Driver,” has recently been announced as the new global brand ambassador for luxury jeweler David Yurman. In an exclusive interview with PEOPLE, González reveals her excitement about this new role, which was unveiled on Valentine’s Day, February 14. The actress confesses that her fashion choices are influenced by her mood, location, and even her romantic relationships.
González shares a personal anecdote about her first encounter with the iconic Cable bracelet from David Yurman. She recalls being captivated by the bracelet when she saw it on a man and couldn’t resist trying it on herself. This initial fascination with the piece has now led to her starring in the brand’s Spring 2025 campaign alongside model Iris Law. The campaign, titled Sculpted Cable, pays homage to the timeless design of the Cable collection and showcases González’s admiration for the brand.
The photographs and short films from the campaign, shot against the backdrop of New York City’s Solomon R. Guggenheim Museum, embody the spirit of a modern woman navigating her own path through life. González’s affinity for bold and experimental style is reflected in her love for stacking jewellery, with the Cable bracelets becoming a staple in her collection. The Cable collection, which originated in 1982 as a gold twist bracelet, has evolved over the years to include a range of earrings, rings, and necklaces inspired by architectural and artistic influences.
Having grown up cherishing jewellery as heirlooms within her family, González appreciates the sentimental value that pieces can hold. She sees her partnership with David Yurman, a brand built on family values with founders David and Sybil and their son Evan at the helm, as a meaningful connection. As an immigrant herself, González hopes to inspire women globally through her role as a brand ambassador and representation in the campaign.
The actress acknowledges the significance of being part of a brand that values inclusivity and celebrates individuality. She expresses her gratitude for the opportunity to work with David Yurman and to embody the essence of the Yurman family in her role as ambassador. González’s journey from admiring jewellery on others to becoming the face of a renowned brand exemplifies her evolution as a fashion icon and influencer in the industry.
Through her collaboration with David Yurman, González aims to empower women to embrace their unique style and forge their paths with confidence. Her dedication to diversity and representation in the fashion world echoes a broader movement towards inclusivity and authenticity. As the new global ambassador for David Yurman, Eiza González embodies the brand’s values of elegance, individuality, and timeless beauty, inspiring others to do the same.