Aubrey Plaza and Michael Shannon were spotted teaching Bad Bunny the art of being salty in Ritz’s highly anticipated 2025 Super Bowl commercial. The trio showcased their impressive acting skills in the commercial, set in the unique and exclusive Ritz Salty Club.
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The commercial kicks off in the picturesque Salt Flats of Utah, where the Ritz Salty Club stands surrounded by miles of salt. Plaza and Shannon make a grand entrance into the club, sporting their trademark scowls, setting the tone for the salty adventure that is about to unfold. As they exchange disdainful glances with the other members of the Salty Club, it becomes evident that smiles are strictly prohibited in this salty sanctuary.
Aubrey Plaza, known for her sarcastic wit, quips that she is the saltiest member of the club, to which Shannon humorously retorts that his smile is often mistaken for a glitch. This banter sets the stage for their salty showdown, with Plaza even declaring herself as the human equivalent of a Monday, much to Shannon’s amusement.
The mood takes a delightful turn when the trio indulges in Ritz crackers, albeit begrudgingly. Plaza and Shannon’s expressions soften slightly upon tasting the classic salty snack, but their annoyance quickly resurfaces as they label the crackers as “buttery soft, very salty showoffs.” However, Bad Bunny breaks the salty spell with his cheerful demeanor, expressing his love for the crackers and raising a toast with a smile.
As the camera pans to a prominent red sign proclaiming “No smiles allowed,” Bad Bunny’s carefree attitude prompts Plaza to warn him about the consequences of breaking the club’s rules. However, Bad Bunny seems unfazed, embodying a refreshing contrast to the prevailing salty vibe in the club. Plaza’s shrug of approval indicates a subtle shift in the club’s atmosphere, hinting at a potential change in dynamics.
This Super Bowl commercial is not the only star-studded ad to grace the screens this year, with celebrities like Matthew McConaughey, Charli XCX, and Martha Stewart starring in ads for Uber Eats, among others. As the tradition of featuring A-listers in commercials continues, viewers are treated to a diverse range of entertaining and creative campaigns during the highly anticipated event.
In a sea of commercials vying for attention during the Super Bowl, Ritz’s unique portrayal of saltiness, coupled with the unexpected twist brought by Bad Bunny, promises to leave a lasting impression on audiences. The infusion of humor and star power in the commercial underscores the brand’s commitment to creating memorable and engaging content for viewers around the world.
The collaboration between Aubrey Plaza, Michael Shannon, and Bad Bunny in Ritz’s Super Bowl commercial exemplifies the power of storytelling and creativity in capturing the audience’s imagination. As the trio navigates the quirky world of the Ritz Salty Club, viewers are invited to embrace the lighter side of saltiness and find joy in unexpected places.