In an exclusive interview with PEOPLE, former Dallas Cowboys mascot Eric Aaberg shared an intriguing peek behind the scenes of what it takes to don the costume of Rowdy, the team’s charismatic mascot. Aaberg, who hails from Dallas and transitioned to Los Angeles, reminisced about his time embodying the iconic cowboy character, sharing fascinating insights into the unexpected rules he had to adhere to during his tenure.
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Before landing the prestigious role of Rowdy, Aaberg had a remarkable track record as the official mascot of UT Dallas. His infectious energy and prior experience caught the eye of the Dallas Cowboys’ recruitment team, leading him to secure the position. Unlike the traditional tryout process depicted in movies, Aaberg’s path to becoming Rowdy was more about showcasing his unique personality and unmistakable charm, both inside and outside the costume.

Mascots in the NFL come in various shapes and sizes, each with a distinct persona aimed at entertaining fans, boosting team spirit, and fostering a sense of pride for the franchise they represent. Despite the overarching goal, not all NFL mascots operate under the same guidelines. From physical requirements to interaction techniques, Aaberg sheds light on the unexpected regulations he encountered during his time as Rowdy.

Wearing the oversized Rowdy costume required meeting specific physical demands, given its top-heavy design and limited visibility. Aaberg highlighted the athleticism needed to manoeuvre the suit for extended periods, emphasising the importance of staying physically fit and mentally sharp to deliver a stellar performance at each game. With the added challenge of maintaining high energy levels and engaging with fans, being a mascot demanded a unique blend of charisma and agility.
One striking rule Aaberg had to follow was the prohibition on verbal communication while in costume. Despite his chatty nature outside the suit, he adapted to the silent role, appreciating the enchanting allure it added to the character. Aaberg likened the experience to iconic characters at Disney World, where non-verbal interactions formed a significant part of the magic. Although challenging, the rule added a layer of mystery and excitement to his portrayal of Rowdy.
Beyond game days, mascots are expected to make off-field appearances at various events and functions to promote the team’s brand and engage with a wider audience. Aaberg recounted memorable moments of connecting with fans outside the stadium, from corporate events to commercial shoots, highlighting the dynamic nature of a mascot’s duties beyond the football field. Despite the physical strain and demanding schedule, Aaberg embraced the opportunity to represent the Dallas Cowboys in the community.
While some mascots choose to keep their identities under wraps, Aaberg navigated the fine line between secrecy and public recognition during his tenure as Rowdy. Drawing parallels to a “Hannah Montana moment,” he shared amusing anecdotes of maintaining anonymity both on and off the field, showcasing the dedication required to embody the beloved character. Despite the challenges and occasional surprises, Aaberg’s time as Rowdy left a lasting impression, blending fun-filled interactions with professional commitments seamlessly.
Overall, Aaberg’s revelations offer a glimpse into the intricate world of NFL mascots, highlighting the dedication, creativity, and adaptability required to excel in the role. As the unsung heroes behind the scenes, mascots like Rowdy play a vital part in enhancing the fan experience, embodying team spirit, and creating lasting memories for supporters of all ages.
