Twix Unveils Super Bowl Ad with Ying Yang Twins Appreciating the Value of ‘Two’ Over One
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In exciting news for candy bar enthusiasts, Twix has announced a thrilling collaboration with the legendary duo Ying Yang Twins to mark the essence of ‘two is better than one’ this Super Bowl season. The iconic candy brand is all set to make Super Bowl Sunday an unforgettable experience for one fortunate winner, with a unique and enticing prize up for grabs. During the Super Bowl on Sunday, Feb. 9, fans will have the opportunity to engage in the inaugural Twix Second Screen Stare Down for a chance to win not just one, but two solid gold bars.
Kaine and D-Roc, the dynamic pair behind Ying Yang Twins, are enthusiastic about this partnership with Twix, with Kaine expressing, “Twix has always been about celebrating the power of two, and as the Ying Yang Twins, we live that every day. The idea of ‘two is better than one’ felt like a perfect match for us.” They are gearing up to witness a lucky individual walk away with this remarkable prize.
The competition is set to kick off during the first commercial break of the Super Bowl after the game starts. Participants can engage by clicking “Play Now” and fixating their gaze on the screen. The longer one maintains their focus, the more entries they accumulate, with a maximum of one entry per second. If a participant glances away for more than five seconds, their progress will be saved, but they will have to rejoin, resulting in lost seconds. Each time one rejoins during an ad break, their entries will increase exponentially (1x, 2x, 3x, and so on) per second spent staring at the screen. The total time from all breaks will contribute towards the participant’s entries. Following the game, a fortunate participant will be randomly selected to walk away with the two solid gold bars.
In a light-hearted banter, D-Roc jokingly declares, “I’m the left Twix. Kaine is the right twist. I’m the better Twix.” He amusingly adds, “Twix got it, they got two bars they’re giving away with the Second Screen Stare Down.” The Ying Yang Twins are thrilled to be part of this initiative, lauding the concept as fun and distinctive, and truly, who wouldn’t be enticed by the prospect of winning gold bars?
To participate in the Twix Second Screen Stare Down competition, individuals can visit www.twix.com/staredown. It’s important to note that players must be 18 years or older to qualify for participation and be eligible to win the coveted prizes.
With Twix’s innovative approach to engaging fans during one of the most-watched events of the year, the brand is not only bringing a sense of excitement and anticipation to Super Bowl Sunday but also offering a unique opportunity for individuals to walk away with a truly invaluable reward. So, as the Super Bowl unfolds, be sure to keep an eye out for this engaging contest by Twix and the Ying Yang Twins, and who knows, you might just be the lucky winner of those gleaming gold bars.
