Hailee Steinfeld and Wanda Sykes have joined forces in a powerful Super Bowl ad that shines a spotlight on the importance of breast health. The exclusive preview by PEOPLE reveals Steinfeld advocating for women to give their breasts the attention they truly deserve. The 28-year-old actress emphasizes the significance of prioritizing breast health for overall well-being, rather than focusing solely on aesthetics.
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In this new campaign, Steinfeld partners with pharmaceutical company Novartis to raise awareness about breast cancer, the second most common cancer affecting women in the United States. The ad encourages women of all ages to familiarize themselves with their breast cancer risk by taking a risk assessment test available on YourAttentionPlease.com. The campaign aims to empower women to take control of their health and prioritize regular screenings to detect any potential issues early.
Speaking exclusively to PEOPLE, Hailee Steinfeld shares her personal connection to the cause, highlighting the prevalence of breast cancer within her own social circle. She underscores the importance of spreading awareness and understanding one’s risk factors, stressing that participating in this campaign is a significant honor for her. The ad also features comedian and breast cancer survivor Wanda Sykes, who shares her own unexpected encounter with breast cancer, emphasizing the vital role of early detection in saving lives.
The Super Bowl ad, scheduled to air on February 9, captures the attention of viewers by portraying various women, including cheerleaders and Mardi Gras participants, having a good time, all while urging women to prioritize their breast health. The ad emphasises the significance of taking simple steps, such as visiting YourAttentionPlease.com to complete an assessment and gain valuable insights into personal risk factors and health history.
Steinfeld expresses her excitement about being part of a Super Bowl commercial, describing it as a bucket list experience for her. Despite her fiancé, Josh Allen, not making it to the Super Bowl with the Buffalo Bills, Steinfeld reveals her love for Super Bowl parties and shares her must-have snacks for the occasion, including nachos and Super Bowl-themed cookies.
By participating in this campaign, both Steinfeld and Sykes hope to inspire women from all backgrounds to prioritize their breast health and take proactive steps towards early detection and prevention. The ad serves as a reminder for women to stay informed about their health and encourages them to schedule routine screenings as part of their self-care routine.
The Super Bowl ad not only seeks to create awareness around breast health but also aims to shift the conversation around women’s breasts towards a more crucial aspect – their health and well-being. Through their collaboration with Novartis, Steinfeld and Sykes are champions for women’s health, advocating for regular screenings, understanding risk factors, and promoting a proactive approach to breast health.