Bowen Yang and Bronwyn James Partner with Olay Body and Secret for ‘Wicked’ Campaign
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Bowen Yang and Bronwyn James are stepping into the spotlight with a magical collaboration involving Olay Body and Secret for a brand new campaign inspired by the upcoming sequel, Wicked: For Good.
The dynamic duo, known for their roles in Wicked, have joined forces with Olay Body and Secret to launch a line of body washes and deodorants tailored around the themes of the highly anticipated sequel, Wicked: For Good, set to hit theatres on Nov. 21.
In an exclusive interview with PEOPLE, Bowen and Bronwyn expressed their excitement about channeling their characters, Pfannee and ShenShen, for this enchanting campaign. Bronwyn shared, “Anytime I get to throw on a Wicked dress and prance around is a good time, so I’m always gonna take the opportunity.”
Emphasising the significance of self-care, Bowen highlighted how body care plays a role in boosting confidence, stating, “Everything in the world is kind of meant to erode your confidence, and it’s up to you to step out the door and feel like everything is as you want it to be. It’s like maintenance of the soul. I never take that step for granted.”
The collection features two captivating scents: the Glinda-inspired ‘Couldn’t Be Lovelier’, infused with notes of raspberry and effervescent bubbles, and the Elphaba-based ‘Wickedly Wonderful’, a blend of warm cashmere and zesty lime, appealing to different facets of one’s personality.
Acknowledging the evolution in their self-care routines, Bowen and Bronwyn shared insights into their personal growth. Bowen mentioned, “Care for me has become more of an internal thing.” Meanwhile, Bronwyn reflected on the deeper aspects of self-care, noting, “Self-care is checking in with myself to make sure I’m staying good and true to who I am.”
As they delve deeper into their roles in the upcoming Wicked sequel, Bowen and Bronwyn emphasise the importance of rituals and self-care practices in their daily lives. Bronwyn shared, “Both of us were commuting from our ‘bases’, and I feel like that necessitates some kind of ritual.”
With the campaign celebrating the magic within each one of us, the collaboration between Bowen Yang, Bronwyn James, Olay Body, and Secret is poised to inspire individuals to embrace self-care as a means to embody confidence and nurture their inner selves.
Don’t miss out on the opportunity to experience the magic of the Olay Body and Secret x Wicked: For Good collection. Stay tuned for the release of Wicked: For Good in theatres on Nov. 21, and immerse yourself in a world where self-care intertwines with enchantment and empowerment.