Kansas City’s WAGs Makeup Artist Reveals the Journey to Stardom
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Makeup artist Joey Diaz, a Kansas City native, has become a sought-after name among the wives and girlfriends (WAGs) of the Chiefs, thanks to his talent and dedication to his craft. In an exclusive interview with PEOPLE, Diaz opens up about his career trajectory and his experiences working with the glamorous WAGs of the NFL team.

Two years ago, Diaz made a significant decision to start working with the WAGs of the Kansas City Chiefs, a move that would change the course of his career. Since then, he has been the go-to makeup artist for the wives and girlfriends of Chiefs coaches and players, ensuring they look their best on game days, including during the team’s Super Bowl appearance last year.
As the Chiefs battled it out in the AFC Championship game, Diaz found himself nervously rooting for the team, not just as a fan, but also with a professional interest in mind. He was eagerly anticipating the opportunity to glam up the WAGs for the Super Bowl, a dream that became a reality when the Chiefs secured their spot in the big game.
Diaz’s journey into the world of makeup artistry began at a young age, driven by his passion for sketching faces and exploring the realm of beauty. His early encounters with beauty magazines sparked his interest, eventually leading him to dabble in makeup and realise his talent for enhancing natural beauty.
Starting out by practising on friends, Diaz honed his skills and gradually transitioned into a freelance makeup artist. Despite facing challenges along the way, such as balancing a part-time job to support himself, Diaz remained committed to pursuing his passion for makeup artistry.
A chance encounter with Laura Beth, the hairstylist behind Chief WAG Brittany Mahomes’s stunning hairstyles, catapulted Diaz into the world of glamming the Chiefs’ WAGs. His dedication and networking skills paid off, as he soon found himself working with a growing clientele of wives and girlfriends within the Chiefs’ circle.
On game days, Diaz’s routine involves early starts and juggling multiple clients, ensuring that each WAG looks flawless before stepping onto the field. Collaborating with a hairstylist, he meticulously crafts makeup looks tailored to complement the WAGs’ outfits and personalities, adding a touch of glamour to the game day experience.
The pinnacle of Diaz’s career came during the Super Bowl, where he found himself amidst the hustle and bustle of the glam room, surrounded by fellow artists preparing the WAGs for the big game. Despite the challenges, including sleeping in the airport due to last-minute arrangements, Diaz’s dedication and artistry shone through as he helped his clients look their best.
In the aftermath of the Super Bowl experience, Diaz continues to thrive as a prominent figure in the world of makeup artistry, with a roster of clients that includes key figures like Ana Demmer. His journey from a budding makeup artist to a trusted glam team member for the Chiefs’ WAGs is a testament to his talent, perseverance, and unwavering commitment to his craft.
Joey Diaz’s story serves as an inspiration to aspiring makeup artists, showing that with passion, hard work, and a bit of networking, dreams can indeed become a reality. As he continues to glam up the WAGs of the Kansas City Chiefs, Diaz’s star is on the rise, solidifying his place as a leading makeup artist in the world of professional sports.
