Meghan Markle Makes First Follow on Personal Instagram Page
:max_bytes(150000):strip_icc():format(jpeg)/meghan-markle-invictus-games-021725-49448baed5104d8d817f206cd14a27ee.jpg)
Meghan Markle recently made headlines for hitting the “follow” button on a special Instagram page. The Duchess of Sussex, 43, launched her new Instagram account, @meghan, on January 1, but it wasn’t until weeks later that she decided to follow someone on the platform. As of February 19, Meghan started following @aseverofficial, the handle for her new lifestyle brand, As Ever, which had been announced the day before. Even though the As Ever page doesn’t currently follow Meghan back, it quickly gained 644,500 followers within a day.
A closer look at the @aseverofficial account reveals that it was created in January 2024 and verified in March of the same year. After taking a break from social media in a personal capacity, Meghan marked the new year by rejoining Instagram. She shared her first post, a video of herself writing “2025” in the sand while running on the beach, which was filmed by Prince Harry near their home in Montecito, California. With 1.9 million followers on her @meghan handle, she uses the platform to provide a mix of personal and professional updates, including moments from the recent Invictus Games Vancouver-Whistler where she joined Prince Harry.
On February 18, Meghan unveiled a selfie-style video on her Instagram page to announce that she had renamed her lifestyle brand from American Riviera Orchard to As Ever. She expressed excitement about the upcoming premiere of her show, “With Love, Meghan,” on Netflix and hinted at the partnership with the streaming giant for her business. Meghan reflected on her passion for cooking, crafting, and gardening, which she had previously shared through her lifestyle blog, The Tig. She also teased the launch of new products from her company, including fruit preserves and other home essentials.
The launch of the As Ever venture was accompanied by the unveiling of a new website featuring a photo of Meghan running with her daughter, Princess Lilibet, in a grassy field. The site’s logo, a crest depicting two hummingbirds flying towards a palm tree, represents Meghan’s connection to Santa Barbara, where she resides with Prince Harry and their children. The As Ever Instagram page was also introduced, showcasing a glimpse of what’s to come in Spring 2025 with a post of Meghan drizzling honey onto a croissant.
The inclusion of symbolic elements in the As Ever brand, such as the hummingbirds referenced in Prince Harry’s memoir, adds depth to the venture. As the excitement builds around Meghan’s brand transformation, fans and followers eagerly anticipate further updates and releases from As Ever. The Duchess of Sussex’s strategic approach to sharing her personal interests and business ventures on Instagram showcases her ability to engage and connect with her audience in a meaningful way. Stay tuned for more updates on Meghan Markle’s entrepreneurial journey and the evolution of the As Ever brand.
In conclusion, Meghan Markle’s foray into the world of lifestyle branding through As Ever marks a new chapter in her post-royal life. By leveraging her social media platform to unveil the rebranding and launch of her company, she continues to captivate audiences with her passion and vision for creating meaningful products and experiences. As her online presence evolves, Meghan’s ability to connect with her followers and share authentic glimpses into her life and work is sure to keep her audience engaged and inspired. Supporters of the Duchess eagerly await the next steps in her entrepreneurial journey and the success of the As Ever venture.