Christina Haack’s Champagne Dream Comes to Life as She Launches ‘Clé Cachée’ Brand
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Christina Haack, known for her role on HGTV, has recently fulfilled a lifelong dream with the launch of her very own champagne brand, ‘Clé Cachée’. The star, who has a deep-rooted affection for champagne dating back to her early years, has finally materialised her passion into a business reality. In a recent exclusive interview with PEOPLE, Christina revealed that her love for champagne has been a constant throughout her life.
The inception of ‘Clé Cachée’ came to Christina during a visit to Napa Valley alongside her partner, Chris Larocca. What started as a mere interest soon transformed into a concrete business venture for the 42-year-old designer. Over the past year, Christina made several trips to the prestigious champagne regions of Reims and Épernay in France to meticulously craft her product. From selecting the finest Grand Cru grapes to determining the sugar content (which she equates to less than one Starburst candy per glass), Christina dedicated herself to every detail of the champagne-making process.
Although primarily known for her interior design business, ‘Christina & Kylie’, ‘Clé Cachée’ marks Christina’s debut in the world of product ownership. Expressing her meticulous approach towards crafting her champagne, Christina stated, “I’ve been really picky about putting my name on things, and this is my first product where I touched every single detail of it from conception to execution.” Despite feeling nervous about the launch, Christina finds assurance in the positive feedback received during blind tastings, where her champagne was favoured over established labels by experts and friends.
When it comes to pairing her champagne, Christina recommends enjoying it with charcuterie or caviar, although she highlights that there is no wrong way to savour it. The name ‘Clé Cachée’, translating to ‘hidden key’ in French, symbolises the concept of holding the key to one’s desired life. For Christina, this sentiment holds particular significance in her current phase of life, where she feels a newfound sense of autonomy and ownership over her decisions.
Amidst discussing her journey from her third divorce to finding tranquillity with Larocca and her three children – Taylor, Brayden, and Hudson, Christina shared her reflections on taking charge of her destiny. Emphasising her shift towards prioritising her own happiness over appeasing others, Christina expressed her contentment in navigating life on her terms. The launch of ‘Clé Cachée’ not only signifies a professional milestone for Christina but also serves as a personal testament to her journey towards self-empowerment and authenticity.
As Christina embarks on this new chapter of entrepreneurship, she hopes to resonate with customers who share her appreciation for quality and attention to detail. ‘Clé Cachée’ stands as a testament to Christina Haack’s unwavering dedication to realising her dreams and embracing the power of self-determination.