Jessi Ngatikaura, from the show “The Secret Lives of Mormon Wives”, recently opened up about the inspiration behind her hair care and extension line, JZ Styles. In an exclusive interview with PEOPLE, Ngatikaura revealed that the name of her brand was partly influenced by her past relationship and her admiration for singer Harry Styles. The 33-year-old entrepreneur shared that she initially named the company after herself and her ex-husband, Zach. However, following their divorce, she decided to rename the brand after her son, Jagger Zayn. The addition of “Styles” to the brand name was a nod to her love for Harry Styles when she started the company at the age of 21.
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The revelation took place at the LadyWorld retreat, a unique event where attendees could connect with their favorite creators and performers. Ngatikaura’s journey with JZ Styles reflects a personal evolution, transitioning from its origins tied to her marriage to a tribute to her son and her admiration for Harry Styles. The story behind the brand showcases the intricacies of Ngatikaura’s personal life and how it has influenced her entrepreneurial ventures. By sharing her story, she invites her audience to connect with her brand on a deeper level, adding a layer of authenticity and relatability to JZ Styles.
In addition to her business endeavours, Ngatikaura has been married to her current husband, Jordan Ngatikaura, since 2020. The couple welcomed their first child, Jagger Zayn, in April 2020, followed by the arrival of their daughter, Jovi, in January 2023. Ngatikaura’s choice of names for her children reflects her affinity for old rock and roll icons, highlighting her creative and sentimental approach to significant life events. The blend of personal anecdotes and brand narrative adds a unique charm to JZ Styles, making it more than just a hair care line but a reflection of Ngatikaura’s life journey.
Ngatikaura’s involvement in “The Secret Lives of Mormon Wives” has further cemented her reputation as a hair expert, with her signature “Utah curls” becoming a trademark look. Despite her newfound fame for her hair expertise, Ngatikaura reveals that she has been passionate about hair styling for nearly a decade. The unexpected popularity of her hair styling techniques following the show’s success has not only elevated her profile but also underscored her authentic connection to the beauty industry.
Alongside JZ Styles, Ngatikaura owns a salon and a hair school in Utah, showcasing her commitment to nurturing talent within the hairstyling community. By actively engaging in teaching and mentoring stylists, Ngatikaura is not just a business owner but a mentor and influencer in the beauty industry. Her dedication to empowering others in the field highlights her ethos of sharing knowledge and expertise to uplift aspiring hairstylists.
Ngatikaura’s journey from personal challenges to professional success embodies resilience and creativity, demonstrating how setbacks can lead to new beginnings and innovative ventures. Her ability to transform personal experiences into the foundation of a successful business speaks to her entrepreneurial spirit and determination. By sharing her story with PEOPLE, Ngatikaura invites others to find inspiration in their own struggles and channel them into avenues of growth and achievement.
In conclusion, Jessi Ngatikaura’s narrative of love, loss, and inspiration embodies the essence of her brand, JZ Styles. Her genuine and transparent approach to entrepreneurship sets her apart in the beauty industry, creating a brand that resonates with customers on a personal level. Through her entrepreneurial journey and personal revelations, Ngatikaura showcases the power of turning life’s challenges into opportunities for growth and creativity.