Progresso Soup Launches BBQ Smoke-Scented Deodorant for Grill Fans
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Progresso has taken an innovative step by introducing a new line of BBQ-scented deodorant, specifically catering to grilling enthusiasts. The limited-edition deodorant promises to give users the authentic smell of a BBQ pit, without actually needing to fire up the grill. This unique product release is set to excite BBQ lovers who enjoy the aroma of a smoky barbecue.
The Pitmaster Deodorant, part of Progresso’s new line of BBQ-inspired Pitmaster soups, will be available in Pit Kits. Each kit will include the scented deodorant along with a can of Progresso’s Pitmaster BBQ-Style Grilled Chicken & Fire Roasted Corn Soup. This offering aims to provide consumers with both the taste and scent experience of a barbecue, making it a must-have for pitmasters and food enthusiasts alike.
María Carolina Comings, the Vice President and Business Unit Director for Progresso at General Mills, highlighted the brand’s intention behind the deodorant release. She emphasized that while the Pitmaster soups offer the bold flavors of a BBQ, the deodorant complements the experience by providing users with the signature BBQ pit smell, tailored for their armpits. The combination of the soup and deodorant in the Pit Kit presents a novel way for fans to enjoy the essence of grilling.
The announcement of the Progresso Pitmaster Deodorant comes as a part of the brand’s creative marketing strategy. Earlier this year, Progresso surprised consumers with Soup Drops, a hard-candy version of its Traditional Chicken Noodle Soup. This unconventional product release showcased Progresso’s commitment to offering unique and playful variations of its classic soups to engage with its audience.
To get their hands on the BBQ-scented deodorant and soup combo, consumers can visit ProgressoPitKit.com, where the Pit Kits will be available for purchase at $15, inclusive of shipping. The sales are scheduled to commence on Thursday, October 2 at 1 p.m. ET, with limited quantities. A second drop of the Pit Kits is planned for October 16 at 1 p.m. ET, catering to the high demand expected from BBQ enthusiasts.
The Progresso Pitmaster Deodorant is designed to capture the essence of a BBQ, featuring scents of smoke and charcoal. Users can now replicate the experience of tending to a grill without the need for one, thanks to this aromatic personal care product. The deodorant aims to provide a unique olfactory experience for individuals who appreciate the smoky fragrance associated with outdoor grilling.
This latest offering from Progresso reflects the brand’s commitment to innovation and creativity in its product development. By tapping into the essence of BBQ culture with a scented deodorant, Progresso continues to excite its consumer base with unconventional and engaging releases. The Pit Kits are poised to be a popular choice for grill aficionados looking to infuse their daily routine with the unmistakable aroma of a barbecue.