Ed Sheeran, British singer and songwriter, made a revealing confession during his appearance on SiriusXM’s Small Stage Series in New York City. The 34-year-old musician admitted to having a “Finsta,” a term used to describe a fake Instagram account. When directly asked by host Andy Cohen about his secret profile, Sheeran confessed, “Yes,” indicating he does indeed maintain a covert online presence.
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Delving deeper into his reasons for having a Finsta, Sheeran explained that it allows him to stay connected to areas of the internet that pique his interest, particularly in terms of culture and music. He highlighted that having this hidden account enables him to discover new music and artists that he might have overlooked otherwise. The singer shared, “I’m plugged into areas of the internet that interest me,” underscoring his passion for exploring unique corners of the digital world.


Sheeran disclosed some of his key interests on his Finsta, such as British rap music, Irish folk music, and watches. He emphasised that his online activity revolves around subjects that captivate him, like music and timepieces, shaping his algorithm to cater to his specific preferences. By engaging with content that aligns with his passions, Sheeran maximises his online experience and remains connected to the aspects of culture that resonate with him.
Despite his presence on various social media platforms like Facebook and TikTok, Sheeran has been candid about taking occasional breaks from the digital sphere. Notably, he often steps back from Instagram towards the end of each year. Opening up about his social media hiatus in early 2023, Sheeran expressed that personal challenges had affected his online engagement. He candidly shared, “I just didn’t really feel like being online and pretending to be something I’m not, when I wasn’t feeling like that.”
In a past interview with The Sun, Sheeran revealed that online negativity, particularly from trolls, had influenced his decision to distance himself from certain social media platforms. The singer conveyed how hurtful comments could impact his day, reflecting on the emotional toll of facing criticism online. Despite his immense popularity, Sheeran acknowledged that dealing with detractors and navigating online hate had been a significant challenge in his digital interactions.
Sheeran’s transparency about his social media use and the challenges he faces online underscores the complexities of maintaining a public persona in the digital age. By sharing his experiences with platforms like Instagram and revealing his use of a Finsta, the musician offers a glimpse into the intricacies of managing fame and personal boundaries in the online realm. Sheeran’s ability to navigate the digital landscape while staying true to his interests and values serves as a reminder of the impact of social media on public figures’ lives.
