Meghan Markle, the Duchess of Sussex, recently surprised fans by unveiling the new name for her lifestyle brand in a video posted on her Instagram page. The Duchess shared that she has changed the name of her upcoming company from American Riviera Orchard to As Ever. In the video, Meghan, 43, exuded excitement as she discussed the future of her brand in a bright backyard setting. The video was full of meaningful details, from her choice of jewellery to surprise cameos from family members, including a quick appearance by Prince Harry in the background.
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In the video announcement, there was a quick cameo from Prince Harry, 40, whose voice could be heard off-camera saying, “It’s recording,” which elicited laughter from Meghan. This small interaction gave a glimpse of their dynamic as a couple and hinted at the supportive role Harry plays in Meghan’s new venture. Additionally, their beloved dog, Momma Mia, made a brief appearance in the video, showcasing their commitment to their furry family members.
One of the highlights of the video was Meghan’s jewellery, particularly a gold signet ring on her left pinky finger. The ring, confirmed to be an anniversary gift from Prince Harry, features a monogram of their initials “H” and “M” intertwined with a coronet, symbolising their union. Meghan also showcased a new necklace, the Bespoke Red Heart of Gold, which carries a meaningful message and supports a charitable cause – a testament to Meghan’s commitment to philanthropy and giving back.
Another interesting detail in the video was Meghan’s mention of including jam in the As Ever launch. Jam holds a special significance as it was the first product from her previous brand, American Riviera Orchard, that she shared with friends in 2024. This playful nod to her past endeavours and the continuity of her love for jam reflects Meghan’s dedication to creating products that resonate with her personal experiences and values.
In the caption of her Instagram video, Meghan provided more context about As Ever, describing it as a brand that she has poured her heart into, rooted in themes of food, gardening, entertaining, and thoughtful living. She hinted at the connection between As Ever and her upcoming show, ‘With Love, Meghan’, set to debut in March. By sharing behind-the-scenes insights and expressing her excitement for the launch, Meghan invited her followers to join her on this new chapter.
Overall, Meghan Markle’s brand name reveal video was a blend of personal touches, heartfelt messages, and a glimpse into her creative vision. As she embarks on this new venture, fans can expect a continuation of Meghan’s passion for meaningful living and authentic storytelling. With As Ever, Meghan aims to share her favourite products and experiences with her audience, embodying the ethos of ‘as it’s always been’ – a phrase that holds deep significance for the Duchess and reflects her journey in the world of lifestyle branding.