Julia Michaels Revels in the Freedom of Running Her Own Label
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Julia Michaels, the talented singer-songwriter, is basking in the joy of newfound creative freedom after venturing into establishing her own record label. Michaels recently released the track “No Heartbreak’s Killed Me Yet” under her own label, GFY Records, on September 19. This move marks a significant milestone in her career, allowing her to express herself artistically in ways she never thought possible.


The 31-year-old artist shared her sentiments during the iHeartRadio Music Festival held in Las Vegas, Nevada, on September 20. Speaking exclusively to PEOPLE, Michaels reflected on her decision to part ways with Republic Records in 2023 after a long-standing tenure of over seven years. She expressed her satisfaction in having the autonomy to steer her musical journey independently. Michaels stated, “It just feels really great to be able to have creative control, creative freedom, to be able to take my power back.”
Michaels’ decision to start her label last year has proven to be liberating, allowing her to release music, create music videos, connect with her fans, and perform live with a renewed sense of purpose. The singer’s latest single, “No Heartbreak’s Killed Me Yet,” released on September 19, is accompanied by a captivating music video shot on the vibrant streets of New York City. This release follows her EP titled Second Self, which she also launched under GFY Records in May 2025.
Reflecting on her journey at Republic Records, Michaels candidly shared her feelings of being overshadowed by bigger priorities within the label. She emphasized the struggles she faced in getting her voice heard and the subsequent impact it had on her self-belief. Leaving the label proved to be a turning point, reigniting her passion for creating and sharing her music with the world.
In addition to her professional growth, Michaels’ personal life has also seen exciting developments. Earlier this year, she announced her engagement to tattoo artist Mat Rule, sharing a glimpse of her stunning oval-shaped diamond ring on social media. The couple’s love story continues to unfold, promising a future filled with love, music, and shared dreams.
Michaels’ upcoming wedding plans are a testament to her understated elegance and focus on what truly matters—the celebration of love and partnership. Her musings on the wedding suggest a ceremony that reflects their unique connection and values, setting the stage for a beautiful chapter in their lives.
As Michaels continues to soar in her musical career and personal life, her journey serves as an inspiration to aspiring artists and dreamers alike. Her resilience, authenticity, and unwavering spirit to carve her path in the music industry exemplify the power of creative freedom and self-belief. With each new release and performance, Julia Michaels shines as a beacon of artistic independence and boundless creativity.
In conclusion, Julia Michaels’ story is a testament to the transformative power of pursuing one’s passion and embracing creative freedom. Her bold step to establish her own label has not only reignited her artistic flame but has also empowered her to share her music on her terms. As she continues to captivate audiences with her soulful tunes and heartfelt lyrics, Michaels stands as a shining example of resilience, creativity, and the pursuit of one’s dreams in a world brimming with endless possibilities.
