Taylor Swift Launches Her Own SiriusXM Channel in Anticipation of New Album
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Global superstar Taylor Swift has once again made waves in the music industry by launching her very own SiriusXM channel, named Taylor’s Channel 13. This dedicated channel will air from Saturday, September 20 to Sunday, October 19, coinciding with the release of Swift’s highly anticipated 12th album, “The Life of a Showgirl.”

Fans of the iconic singer-songwriter can look forward to a curated mix of Taylor Swift’s greatest hits, lesser-known gems, exclusive live versions of her tracks, and special segments featuring songs from her “From the Vault” collection. The channel will be accessible to SiriusXM listeners across North America, available on satellite channel 13 as well as the SiriusXM app.

In a statement, Scott Greenstein, President and Chief Content Officer at SiriusXM, expressed his excitement about the collaboration with Taylor Swift, highlighting her enduring appeal and the channel’s role as a platform for fans to engage with her music across different eras of her illustrious career. The launch of Taylor’s Channel 13 is a testament to Swift’s widespread influence and SiriusXM’s commitment to supporting her artistic journey.
Swift’s upcoming album, “The Life of a Showgirl,” was officially announced in August 2024, with the title track featuring a collaboration with Sabrina Carpenter. The album, set to be released on October 3, follows the success of her previous record, “The Tortured Poets Department,” which debuted in April 2024 to critical acclaim.
To celebrate the release of “The Life of a Showgirl,” SiriusXM’s Taylor’s Channel 13 will debut the full album on October 3, playing it in its entirety every other hour starting at 12:00 a.m. EST. This immersive listening experience promises to treat fans to an uninterrupted showcase of Swift’s latest musical offering.
In a remarkable prelude to the album launch, “The Life of a Showgirl” has already made history on Spotify, breaking the record for the most pre-saved album Countdown Page in the platform’s history. This early achievement hints at the overwhelming anticipation and support surrounding Swift’s new project.
As a leading figure in the music industry, Taylor Swift continues to captivate audiences with her artistry and storytelling. The launch of Taylor’s Channel 13 on SiriusXM serves as a testament to her enduring popularity and the unwavering dedication of her fanbase. With the release of “The Life of a Showgirl” just around the corner, the collaboration between Swift and SiriusXM promises to offer listeners a unique and immersive musical experience.
Stay tuned for more updates on Taylor Swift’s latest album and the exclusive content on Taylor’s Channel 13 as fans eagerly await the arrival of “The Life of a Showgirl” on the airwaves. With each release, Swift cements her status as a trailblazing artist, setting new benchmarks in the music industry and captivating audiences worldwide with her unparalleled talent and creativity.
