Love Island’s Serena Page Becomes the Face of SheaMoisture’s Yes, And Campaign
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Serena Page, known for her time on Love Island, has been chosen as the face of SheaMoisture’s empowering “Yes, And” campaign, giving women the freedom to experiment with their hairstyles. The exclusive partnership between Page and SheaMoisture aims to inspire individuals to feel confident and fully supported in switching up their looks whenever they desire.
The 25-year-old Love Island star shared with PEOPLE that SheaMoisture has been an integral part of her haircare routine since her teenage years. During a recent vacation to the Bahamas with boyfriend Kordell Beckham to commemorate their anniversary, Page relied on SheaMoisture products to keep her curls looking fabulous.
Page’s versatility in hairstyles, from goddess braids to curly bobs, aligns perfectly with the ethos of SheaMoisture’s “Yes, And” campaign. This initiative encourages users of SheaMoisture products to embrace the versatility of Black hair and feel empowered to express themselves through ever-changing styles.
Reflecting on her collaboration with SheaMoisture, Page described it as a “full circle moment.” The brand was one of the first she turned to when embarking on her natural hair journey. She emphasised that the campaign celebrates the diversity and beauty of Black hair, showcasing the myriad of possibilities it offers.
As a young girl, Page underwent the transition from wearing barrettes and twist-out styles to succumbing to the pressure of chemically straightening her hair. However, she eventually reclaimed her natural texture in high school, with SheaMoisture playing a significant role in nurturing her curls with its range of products.
Having honed her haircare routine over the years, Page swears by SheaMoisture’s Coconut & Hibiscus line. Her go-to products include the Curl & Shine Shampoo, Curl & Shine Conditioner, and the Rosemary & Collagen Strengthening Scalp & Hair Oil, which she considers her “holy grail.”
During her anniversary trip to the Bahamas with Beckham, Page packed her trusted SheaMoisture essentials, including the Coconut & Hibiscus Frizz-Free Curl Mousse, which she credits for enhancing her curls during romantic evenings. The couple enjoyed a relaxing holiday, unwinding on the beach and cherishing each other’s company.
Page’s journey with SheaMoisture symbolises her commitment to embracing her natural hair and celebrating its beauty through versatile styles. Her collaboration with the brand exemplifies a shared vision of empowerment and self-expression in the realm of haircare.