Nelly Compares Reuniting with Apple Bottoms Brand to Finding Long-Lost Relative
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In an exclusive interview with PEOPLE, Nelly opens up about the revival of his iconic Apple Bottoms denim brand, drawing a heartwarming comparison to reuniting with a long-lost relative. The rapper, famous for hits like “Hot in Herre,” has brought back the popular brand in collaboration with Bubly sparkling water, likening the partnership to aligning with a long-lost family member.
The limited-time return of Apple Bottoms’ crisp apple flavor comes about a year after Nelly relaunched the brand, with a fresh twist involving Bubly sparkling seltzer. Reflecting on the collaboration, Nelly, 50, shares his excitement at teaming up with a brand that resonates with his own values and success. He expresses surprise at the popularity of sparkling water and recognises the opportunity to combine forces with like-minded companies.
As part of the collaboration, Apple Bottoms is introducing exclusive Apple Bubly Jeans, featuring the iconic apple-shaped back pockets with “Apple Bubly” embroidered in green. Fans can purchase bundles on the Apple Bottoms website, which include the special jeans, sparkling water, a tank top, keychain, mini denim clutch, and iron-on patch. A commercial for the partnership even features a remix of Flo Rida and T-Pain’s “Low,” paying homage to Nelly’s brand.
The Apple Bubly Jeans launch, scheduled for September 18, marks a significant milestone for Nelly and the Apple Bottoms brand. The decision to revive the brand was a response to fan requests over the years, with Nelly expressing gratitude for the overwhelming support. Reuniting with Apple Bottoms feels nostalgic and sentimental for the rapper, as he reflects on the brand’s initial launch in 2003.
Originating unexpectedly after Nelly’s experience with his men’s fashion brand Vokal, Apple Bottoms quickly captured attention by celebrating women with curves. Ahead of the body positivity movement, the brand stood out for embracing diverse body shapes and empowering its wearers. Nelly, a self-proclaimed country boy, cherishes the brand’s ability to resonate with his own upbringing and values.
Spotting the Apple Bottoms logo in public remains a rewarding experience for Nelly, symbolising the brand’s enduring success and impact. Collaborating with rapper Latto post-relaunch, Nelly hints at a future partnership with his wife, Ashanti, teasing fans with anticipation. The brand’s journey continues to evolve, connecting with a new generation while maintaining its legacy as a trailblazer in inclusive fashion.
In an industry where trends come and go, Nelly’s resurgence of Apple Bottoms serves as a testament to the brand’s enduring appeal and cultural significance. As he navigates the evolving landscape of fashion and music, Nelly’s partnership with Bubly and the resurgence of Apple Bottoms reflect his commitment to innovation and staying true to his roots.