Post Malone Makes Fashion Statement with Debut Collection at Paris Runway Show
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Post Malone, the renowned rapper also known as Austin Richard Post, made a remarkable foray into the fashion world with the debut of his fashion label, Austin Post, at a dazzling runway show in Paris. The highly-anticipated event took place on September 1st at the prestigious Hôtel de Bourdon – Maison Pozzo di Borgo, a venue once occupied by the legendary Karl Lagerfeld.

The inaugural collection, aptly named “At First Light,” is a fusion of Dallas western aesthetics with Southwest ranch influences, encapsulating Post Malone’s unique creative vision. Drawing inspiration from his Texas roots and experiences in diverse cultural settings, the collection encapsulates elements of ranch culture, denim, boots, and luxury fashion with an Americana twist.
The event was a grand affair, with Texas-based Lucchese Bootmaker serving as the exclusive footwear brand, adding an authentic Western touch to the runway looks. The official Instagram page of Austin Post shared captivating images of models strutting down the runway in a variety of western-inspired ensembles, showcasing the brand’s signature style.
One of the standout moments of the show was the final look, where a model rode a horse down the runway, adding a dramatic and unforgettable touch to the presentation. Post Malone himself made a stylish appearance post-show, donning a light-wash denim outfit paired with a white cowboy hat and Lucchese boots, perfectly embodying the essence of the collection.
Reflecting on his venture into the world of fashion, Post Malone expressed his long-standing desire to create his own label and the significance of the collection created by his team. He described the creations as “really special” and a true reflection of his personal style and identity, resonating with his artistic vision.
The fusion of Western heritage and contemporary style in the “At First Light” collection marks a significant milestone in Post Malone’s career, showcasing his versatility and creativity beyond the realm of music. The runway show in Paris not only unveiled a striking collection but also exemplified Post Malone’s evolution as a cultural creator with a distinct and captivating fashion perspective.
As Post Malone continues to make waves in the music industry, his foray into fashion with the launch of Austin Post signifies a new chapter in his artistic journey. The success of his debut collection and the overwhelming response to the runway show in Paris highlight his growing influence and creative prowess across multiple creative domains.
Overall, Post Malone’s fashion debut was a resounding success, earning accolades for its innovative design, unique aesthetic, and seamless blend of Western influences with contemporary flair. With “Season One” setting a high standard for future collections, Post Malone’s venture into the fashion industry promises exciting developments and further exploration of his distinctive style and creative vision.
In conclusion, Post Malone’s runway show in Paris heralded a new era for the artist, solidifying his position as a multifaceted creative force with a keen eye for fashion and design. The fusion of his Texas roots with global influences culminated in a captivating collection that captivated audiences and showcased his passion for creativity and self-expression.
