Carl Radke to Open Soft Bar: An Exclusive Look at the Summer House Star’s Non-Alcoholic Venture
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Summer House star Carl Radke is set to launch an innovative establishment in Brooklyn on September 17: Soft Bar. PEOPLE received an exclusive sneak peek inside this unique venue that will feature meticulously crafted soft cocktails by former Eleven Madison Park bartender Rich Millwater. Alongside these beverages, guests can indulge in a variety of coffee, teas, and healthy food choices.
Radke, who embraced sobriety in 2021, envisions Soft Bar as a hub for individuals seeking a social experience devoid of alcohol. The space aims to foster connections and serve as a sanctuary for those interested in mindful consumption. Describing Soft Bar’s concept, Radke states, “We wanted to create a space where high-quality drinks, positive vibes, and meaningful interactions take precedence. It’s all about bringing people together to enjoy great flavours.”

The menu at Soft Bar boasts an array of non-alcoholic soft cocktails, each meticulously crafted using state-of-the-art techniques and boasting visually appealing designs. Rich Millwater’s expertise, honed as Eleven Madison Park’s former head bartender, shines through in every sip. Dr. Brooke Scheller, a sober nutrition specialist, contributed by ensuring that each concoction not only delights the taste buds but also offers functional benefits.

Unlike traditional mocktails, Soft Bar’s offerings are deliberately designed to replicate the sophistication and allure of premium cocktails without the alcohol content. Alongside these beverages, guests can opt for canned non-alcoholic beers, wines, and sparkling teas, including the popular Loverboy brand. Complementing these beverages is a selection of approachable, healthy bites curated to harmonize with the drink options.
Soft Bar isn’t solely a nighttime hotspot; the establishment also caters to coffee enthusiasts. Patrons can relish premium coffee blends and alternatives, some infused with adaptogen mushrooms. This diverse coffee programme, curated by Antonia Petaccio, broadens the range of choices for customers looking for a caffeine fix.
Located at 200 Banker Street in the vibrant Greenpoint/Williamsburg area, Soft Bar’s design mirrors the locale’s industrial charm. Natural stone, marble, and steel elements are incorporated to honour the site’s heritage as a former warehouse. Despite the industrial aesthetic, the space exudes warmth through wooden furnishings, soft hues, and ambient lighting, all meticulously curated by Bolt Design in collaboration with ABC Stone.
Beyond its inviting ambiance and innovative menu, Soft Bar offers a flex zone for private events, underscoring Radke’s vision of inclusivity. Radke’s Bravo co-stars are expected to attend the venue’s soft launch on August 27, marking a significant milestone in Radke’s journey from overcoming addiction to realising his dream of creating a space where individuals can socialise mindfully.
Radke’s passion for providing a welcoming environment where patrons can enjoy social interactions without compromising their lifestyle choices is palpable. Soft Bar transcends being just a ‘sober bar’; it is a haven for all, including pregnant women, health-conscious individuals, and those curious about a non-alcoholic lifestyle. Radke aims to destigmatise socialising without alcohol and empower guests to embrace a healthier, more mindful approach to social gatherings.
As Soft Bar prepares to open its doors to the public, Radke reflects on the arduous yet rewarding journey of bringing his vision to life. His unwavering dedication to reshaping the non-alcoholic industry and offering a safe, welcoming space for all individuals underscores his belief that Soft Bar is more than just a business venture—it is his calling.
In an era where wellness and mindful consumption are gaining traction, Soft Bar emerges as a trailblazing establishment that redefines socialising by prioritising quality, inclusivity, and innovation. Radke’s venture embodies a broader shift towards establishments that cater to diverse lifestyles while fostering genuine connections and memorable experiences.
By offering a holistic social experience that transcends the limitations of traditional bars, Soft Bar sets a new standard for hospitality. As the upcoming opening date approaches, anticipation mounts for the reveal of this groundbreaking establishment that promises to redefine the way we socialise and enjoy beverages in a vibrant, alcohol-free setting.
