Dixie D’Amelio On Why She’s Taking a Break from Social Media
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In an exclusive interview with PEOPLE, Dixie D’Amelio, the popular social media star, opens up about her recent decision to step back from the online spotlight. The 24-year-old influencer reveals that she has been sharing less with her followers in recent months as part of a process to “regroup and become an adult.”
Dixie, who shot to fame on TikTok in late 2019 alongside her sister Charli, quickly amassed millions of followers and became a prominent figure on the platform. The D’Amelio sisters, along with their parents, later starred in the reality TV series “The D’Amelio Show” on Hulu, capturing the attention of even more fans.
Despite her rapid rise to fame, Dixie has noticeably reduced her social media presence in the past few months, a departure from her earlier years of frequent posting. Speaking to PEOPLE via Zoom from her home in Los Angeles, Dixie shares her thoughts on taking a step back: “I think I’m in the process of still trying to catch up from all that’s happened the past couple of years. I needed to get in my body and my mind and regroup and become an adult.”
Having been an original member of the Hype House, a TikTok creator group, Dixie’s popularity continued to soar even after she departed in 2020. She ventured into music, releasing her debut single “Be Happy” and later a full album titled “A Letter to Me” in 2022. Despite taking a break from releasing new music in late 2023, Dixie reveals that she has been quietly working on personal projects and exploring her passion for music.
In addition to her musical pursuits, Dixie has increasingly delved into the fashion world, attending prestigious events like Paris Fashion Week and building connections with renowned designers. She also co-owns a popcorn brand, Be Happy Snacks, with her family, which has seen success in the market and is now expanding to Costco Wholesale stores across the US.
As she transitions into a new phase of her life, Dixie emphasises the importance of setting boundaries, especially when it comes to her personal life. She has chosen to keep aspects of her love life private and focuses on cherishing moments with her family and pursuing her interests in music and fashion.
Reflecting on her journey so far, Dixie acknowledges the need for balance and self-care in the midst of hectic media schedules. She emphasises the value of taking things slow and finding stability amidst the chaos, noting that it’s crucial to pause and reassess one’s path to maintain overall well-being.
Looking ahead, Dixie shares her excitement for the future and expresses readiness to resume her busy schedule. After a relaxed summer spent with family and her dog, she is gearing up for new projects and adventures, embodying a sense of growth and maturity as she navigates the next chapter of her career and personal life.
In conclusion, Dixie D’Amelio’s decision to step back from social media reflects a thoughtful approach to self-discovery and self-care in the face of fame and public scrutiny. By prioritising her well-being, setting boundaries, and exploring new passions, Dixie continues to evolve as both an influencer and an individual, inspiring her followers to embrace authenticity and personal growth in their own journeys.