Jay-Z Makes a Stylish Statement with $3.5 Million Watch at Super Bowl
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Renowned rapper and music mogul, Jay-Z, turned heads at the 2025 Super Bowl not just with his presence but with his choice of accessory – a rare $3.5 million watch. While the 55-year-old artist opted for a casual attire comprising black sweatpants, a crewneck shirt, a beanie, and white sneakers, his Richard Mille RM 66 Flying Tourbillon timepiece stole the spotlight. This exclusive watch, one of only two in the orange and red sapphire colourway, features a unique skeletonized design with a horn-like hand, as reported by Women’s Wear Daily.
Accompanied by his daughters, Blue Ivy Carter and Rumi Carter, Jay-Z witnessed the Philadelphia Eagles clinch a 40-22 victory over the Kansas City Chiefs at the Super Bowl. Blue Ivy, 13, mirrored her father’s style by donning an oversized black leather jacket, cargo jeans from Balenciaga, Amiri low-top Skel sneakers, and a leopard print purse. Meanwhile, 7-year-old Rumi sported a chic ensemble consisting of light-washed jeans, white sneakers, a black-and-white Amiri varsity jacket over a white shirt, and an Amiri Ma Canvas camera case.
Interestingly, Beyoncé, Jay-Z’s wife, and Rumi’s twin brother, Sir Carter, 7, were notably absent from the game. The artist’s connection to the NFL runs deep, with his company Roc Nation partnering with the league in 2019 to serve as its official “Live Music Entertainment Strategists.” This collaboration involves Roc Nation advising on artist selections for major NFL performances, including the Super Bowl, and contributing to initiatives centred around music, culture, and various causes.
In a recent appearance at the 2025 Super Bowl, Jay-Z’s influence in the music industry was evident as he played a significant role in selecting the halftime performers. Show producer Jesse Collins emphasised Jay-Z’s pivotal involvement in curating the musical acts for the halftime show, praising his consistent ability to make exceptional choices. The artist’s appearance at the Super Bowl followed a recent appearance at the 2025 Grammys, where he attended with Blue Carter and Beyoncé, who scooped up several awards during the ceremony.
The stylish and affluent gathering at the Super Bowl continued with other celebrities making unique fashion statements. From Brittany Mahomes’ all-white ensemble to Erin Andrews’ Taylor Swift-inspired outfit, the event was a showcase of glamour and individuality. Noteworthy outfits included Travis Kelce’s flamboyant ’70s-inspired suit and SZA’s striking Chiefs-themed look, adding a touch of excitement to the star-studded event.
As the Super Bowl festivities unfolded, it became clear that both on and off the field, celebrities brought their A-game in terms of style and presence. While the focus remained on the exhilarating game of football, the fashion choices and celebrity sightings added an extra layer of charm and intrigue to the event, making it a memorable and star-studded affair for all in attendance.