Influencer’s Taste Test of a ‘$300 Melon’ Goes Viral, Sparking Internet Reactions
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Brigette Pheloung, known as “AcquiredStyle” on social media platforms, has recently caused a stir online with her video taste-testing an extravagant Japanese Crown Melon that comes with a hefty price tag. The influencer shared her experience on TikTok, capturing the attention of viewers with her candid review of the luxurious fruit.


Pheloung’s video showcases her unwrapping the high-priced melon from its upscale packaging, revealing its red satin lining before she dives into tasting it. The Japanese Crown Melon, sourced from Ikigai Fruits, a company specializing in luxury fruits from Japan, is described as a premium variety of muskmelon renowned as the ‘king of all fruits.’ Grown exclusively in the Shizuoka Prefecture, these melons are pampered with daily massages to maintain their perfect shape.
As Pheloung slices open the Crown Melon, its light green flesh and juicy interior are exposed, exuding a rich aroma. Her initial reaction to the taste is evident on her face, as she reacts with surprise to its flavour profile. Despite acknowledging the exorbitant price tag of the melon, she notes that it does possess a distinct taste that sets it apart from regular melons.
While Pheloung received the melon as a gift from Butterfield Market, she didn’t hold back from critiquing its value, sparking a flurry of responses from viewers on TikTok. Comments ranged from awe at the luxury fruit’s price to playful jabs at its perceived extravagance, with one user joking about the cost of each juice drip from the melon.
According to Ikigai Fruits’ website, enjoying the Crown Melon at its peak freshness involves waiting for its bottom to slightly soften before consumption, typically within 2-3 days of delivery. The company also provides storage instructions to maintain the melon’s quality until consumption, emphasizing the importance of refrigerating the fruit a few hours before enjoying it.
In addition to the Japanese Crown Melon, Ikigai Fruits offers a range of premium fruits such as strawberries, persimmons, pears, and oranges, all commanding high price points. The meticulous cultivation of these fruits reflects a growing trend among influencers and consumers alike to experience luxury food items that offer a unique sensory experience.
Pheloung’s viral video adds to a series of social media content featuring influencers taste-testing high-end Japanese fruits, with previous instances showcasing the popularity of exclusive produce like the $19 “dystopian” strawberry from Erewhon in Los Angeles. These experiences highlight a fascination with exceptional food items that offer a glimpse into the world of gourmet indulgence.
In conclusion, Pheloung’s exploration of the Japanese Crown Melon and the ensuing reactions from viewers underscore a broader interest in culinary experiences that transcend everyday fare. As influencers continue to push boundaries and experiment with luxury food products, the allure of premium fruits like the Crown Melon serves as a captivating entry point into the intersection of food, culture, and social media trends.
