Kelsea Ballerini Takes on ‘Country Fried’ Hair in Latest Retro Pantene Campaign
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Kelsea Ballerini, the talented singer, is not just making waves in the music industry; she is also shaking up the beauty world with her partnership with Pantene. In an exclusive reveal, PEOPLE shares insights into Ballerini’s latest Pantene campaign where she combats ‘Country Fried Hair’ and spills the beans on her haircare routine.
The campaign, which Ballerini describes as “cheeky,” sees her cosplaying as a retro diner waitress with a flawless, bouncy blonde bob. The theme revolves around a country diner inspired by the iconic era of country music spanning from the 50s to the 70s. Here, Ballerini serves up Pantene’s new regenerative oils collection, aimed at repairing and revitalizing damaged hair.
Ballerini shares her love for Pantene, expressing nostalgia for the brand and highlighting its iconic scent that resonates with her. Reflecting on the country music theme of the campaign, she explains how big, styled hair is a staple in the genre, drawing inspiration from legends like Dolly Parton and Reba McEntire. The campaign aims to address the challenges of heat styling and hair damage, presenting it in a fun and playful manner.
The collaboration between Ballerini and Pantene dates back to October 2023, during what she describes as her “healing era” following a personal struggle. The partnership has since evolved, mirroring Ballerini’s journey post her album ‘Patterns,’ as she tours across the country and beyond. The upcoming tour stops include significant locations like her hometown of Knoxville, the Texas State Fair, and Red River Rivalry weekend.
In an exclusive interview, Ballerini offers insights into her haircare routine, style evolution, and sources of inspiration. She discusses the confidence she gains from experimenting with short hair and shares tips on keeping her hair healthy amidst frequent heat styling. Ballerini also delves into her changing approach to wellness and self-care as she navigates her 30s, emphasising the importance of prioritizing healthy habits.
When asked about her evolving style and red carpet philosophy, Ballerini reveals her love for playing with different looks and embracing diverse fashion choices. She acknowledges the role of stylists in pushing her boundaries and expresses gratitude for the opportunity to explore various styles. Ballerini emphasises her goal of keeping her shows vibrant and inclusive, aiming to create an experience for everyone, with a special nod to her female and LGBTQ audience.
For Ballerini, every day presents a new challenge and an opportunity to wear different hats, whether she is at home craving routine or traveling for work. She thrives on staying engaged and constantly challenged, finding fulfillment in her varied roles and experiences. As for her songwriting process, Ballerini shares her affinity for exploring life’s complexities, finding inspiration in relational dynamics, heartbreak, and personal growth.
In a world where beauty and music intersect, Kelsea Ballerini stands out as a multifaceted artist making her mark across industries. With her infectious energy, vibrant personality, and commitment to authenticity, Ballerini continues to inspire fans worldwide, both through her music and her advocacy for self-care and confidence. As she navigates the evolving landscape of the entertainment industry, one thing remains clear – Kelsea Ballerini is a force to be reckoned with, both on and off the stage.